What does a B2B web shop cost? Costs and project duration at ECOPLAN
Find out here what introducing an integrated B2B web shop with a customer portal costs, how the effort is made up, and how long a project takes.
What does an integrated B2B web shop cost?
Introducing a complete B2B web shop with an integrated customer portal, including integration of ERP, PIM, and CRM, typically costs 80,000 to 120,000 euros at ECOPLAN. This is not a minimum version (MVP), but the complete, fully integrated solution.
€80,000–120,000
typical implementation costs, fully integrated, no MVP
ca. 67
person-days in the sample calculation
98%
of requirements covered with standard functions
1–3
person-days for major updates
Sample calculation based on avanta
ECOPLAN calculates based on avanta, a B2B commerce platform recognized as a Leader on OMR Reviews. It includes typical B2B functions as standard, such as customer-specific prices, roles and permissions, approvals, customer portal, PunchOut, and order automation.
In our experience, this covers around 98% of requirements. Anything beyond that is evaluated as customizing in the workshops and calculated separately.
avanta covers 98% of our complex requirements with standard functions.
How the implementation costs are made up
The ECOPLAN sample calculation for a B2B web shop with a customer portal at standard functional scope, including integration of ERP, PIM, and CRM:
| Component | Content | Effort | Cost |
|---|---|---|---|
| Planning & workshops | Requirements and integration workshop, documentation, follow-up coordination, concept design | approx. 8 person-days | approx. 12,500 € |
| Configuration | Setup of web shop and customer portal within the standard functional scope | approx. 20 person-days | approx. 29,600 € |
| Coordination & alignment | Meetings and alignment with your team, internal coordination | approx. 14 person-days | approx. 20,700 € |
| Integration | Data model, design and implementation of the interfaces to ERP, PIM, and CRM, testing and quality assurance | approx. 25 person-days | approx. 37,000 € |
| Total | approx. 67 person-days | approx. 99,800 € | |
Why this is less than often assumed
For integrated B2B shops, 250,000 euros and more are often quoted. The reason: the shop is built in an elaborate way, with numerous extensions, apps, and custom developments. 100 to 150 person-days and more are quickly used up for this before the integration even begins.
At ECOPLAN, the shop runs on standard functions with around 20 person-days. That is why the integration with ERP, PIM, and CRM, at around 25 person-days, is the largest component here. This is exactly where the real value of a B2B shop is created.
ECOPLAN is not cheaper per day, but needs fewer days.
What to look for when comparing quotes
Check how many days go into building the shop and how many into the integration. Some quotes allow only a few days for the integration or leave it out entirely, and the actual costs only become apparent during the project. At ECOPLAN, integration is a fixed part of the calculation.
What is not included in the ECOPLAN sample calculation
Customizing
if requirements actually go beyond the standard functions. This is more the exception, because ECOPLAN deliberately limits customizing to what is necessary. The effort is evaluated in the workshops and calculated separately.
AI applications
ECOPLAN quantifies the effort only after the requirements have been clarified, because it depends on the specific use case.
Rollout
to additional countries, languages, sales organizations, or brands. For this, ECOPLAN plans an additional services budget, as well as for training and support during go-live. For additional websites or organizational units, additional license and ongoing costs may need to be considered.
Ongoing costs
Monthly costs for usage, SLA and hosting of an ECOPLAN solution as SaaS start at approx. €2,000. System maintenance and updates add approx. €12,000 per year and up. There are no revenue shares or transaction fees.
Updates: the underestimated cost factor
Prospects with heavily customized shops often report update costs between 30,000 and 50,000 euros, not infrequently twice a year. Updates alone thus add up to 60,000 to 100,000 euros per year.
With ECOPLAN solutions, major updates are usually completed in one to three person-days, because as much as possible is covered with standard functions.
Project duration
How long an ECOPLAN project takes depends mainly on how closely the requirements match the standard and how quickly data and contact persons are available on the customer side. Two examples in which ECOPLAN implemented the complete, integrated solution from the first workshop to go-live:
4 months
from workshop to go-live
Oest
B2B web shop with SAP integration in four months
4 months
from workshop to go-live
Prodinger
B2B web shop with Oracle integration in four months
ECOPLAN usually starts AI applications with a pilot project that takes 4–6 weeks.
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