Prodinger: B2B web shop with Oracle integration, four months from project kickoff to go-live

In 2026, ECOPLAN built the B2B web shop for the PRODINGER Group, a family-run provider of packaging, logistics, and trading solutions. Because the previous system had been discontinued, the new solution had to be live by the end of the third quarter at the latest. ECOPLAN launched the complete, Oracle-integrated shop in four months, from project kickoff in April to go-live in August.

B2B web shop with Oracle integration, volume tiers, and contracts
B2B web shop with Oracle integration, volume tiers, and contracts

4

Months from project start to go-live

14

Logistics sites of the customer

Oracle

Connected via Oracle Integration Cloud

Key facts at a glance

Customer

PRODINGER Group

Industry

Packaging, logistics, and trading

Website

www.prodinger.de

Company

Family-run, 100 years of history, 500 employees, 14 logistics sites, €250 million in revenue

ECOPLAN customer since

2026

Timeline

Workshops January 2026, project kickoff April 2026, go-live August 2026

Markets

Germany

Solutions

B2B web shop with self-registration for new customers

ERP

Oracle, integrated via Oracle Integration Cloud (OIC)

Other systems

PIM cobby, middleware

About PRODINGER

The PRODINGER Group combines 100 years of corporate history with a modern corporate identity. As a family-run group of companies with locations throughout Germany, it develops customized packaging, logistics, and retail solutions. Approximately 500 employees at 14 logistics locations handle 350,000 shipping items annually, generating revenue of €250 million.

Logistics center of the PRODINGER Group in Bad Rodach
Logistics center of the PRODINGER Group in Bad Rodach

Starting situation

PRODINGER's previous system had been discontinued and had to be replaced by the end of the third quarter of 2026 at the latest. The company was looking for a partner that could reliably implement the new solution within this tight time frame and integrate it with the Oracle ERP.

Why ECOPLAN

PRODINGER chose ECOPLAN because of its experience in the packaging sector, its integration expertise, and its ability to implement quickly. The approach of relying on efficient solutions with standard functions was also decisive.

Approach

The requirements and integration workshops took place in January 2026, and project kickoff followed in April. In August the complete shop went live, on schedule and ahead of the deadline. This was made possible by clear project management and good communication between PRODINGER, an external consultant, the Oracle Integration Cloud service provider, and ECOPLAN.

Integration

ECOPLAN integrated the shop with the Oracle ERP via middleware and Oracle Integration Cloud (OIC). Prices and availability come from Oracle at runtime. ECOPLAN passes the order parameters from the shopping cart to Oracle, where the order is calculated and created. Product data comes from the cobby PIM.

Animated product page of a shipping carton in the Prodinger B2B shop: price, availability and contact person come live from Oracle ERP, the product data from the PIM cobby
Product page for a shipping carton: price, availability and contact person from Oracle ERP, product data from PIM cobby

What was not easy

New customers were to be able to register in the shop immediately and be created in the ERP automatically. To make this work reliably, ECOPLAN built in numerous checks, including an address check in the ERP and address verification.

Special features of the solution

Variants

Variant diversity and customer-specific product ranges

Each customer sees exactly the products and versions that apply to them.

Variant diversity and customer-specific product ranges: selection and range per customer
Variant diversity and customer-specific product ranges: selection and range per customer
Price tiers

Volume-based price tiers

Prices adjust automatically to the quantity ordered.

Volume-based price tiers: the price adjusts automatically to the ordered quantity
Volume-based price tiers: the price adjusts automatically to the ordered quantity
Reordering

Easy reordering

For recurring needs

Easy reordering: reorder previous orders with one click
Easy reordering: reorder previous orders with one click
Call-offs

Call-off orders and contracts

Customers call off agreed quantities directly online.

Call-off orders and contracts: call off agreed quantities online
Call-off orders and contracts: call off agreed quantities online
Registration

Self-registration with automatic creation in the ERP

Safeguarded by address checks

Self-registration with address check and automatic creation in the ERP
Self-registration with address check and automatic creation in the ERP

Result

With ECOPLAN, PRODINGER replaced the discontinued system on schedule: four months from project kickoff to go-live, with the complete solution instead of a minimal version. Since then, new customers can register themselves and order immediately.

Customer testimonials

Because our old system was being replaced, we were under time pressure. Thanks to ECOPLAN's professional work, we met all deadlines.

Hendrik Bülte, Head of E-Commerce & Marketing, PRODINGER Group

Working with ECOPLAN was very professional. I will recommend ECOPLAN for further projects.

Umut Cicekdal, external consultant

Related topics

Project inquiry
Helps us tailor our assessment to your needs.
Feel free to add: ERP system, time frame, and what interests you most about the case study.

*Required fields

Are you planning a similar project?

Tell us about your requirements, processes, and system landscape.

Simply fill out the form. We will get back to you within 2 business days.

If you would rather talk directly, book an appointment with us. You will receive an initial expert assessment, in 30 minutes by video conference.

FAQ – Frequently asked questions