Oest: B2B and B2C web shop in one solution, live with SAP integration in four months
Since 2019, ECOPLAN has supported the online shops of the Oest Group, a mid-sized family-owned company for lubricants, energy, and specialty fuels. Only four months passed from the first workshop to go-live, for a complete B2B web shop with SAP integration, not a minimal version. The same solution also runs a B2C shop for private customers.
4
Months from workshop to go-live
1
Instance for B2B and B2C shop
SAP
ECC connected
Key facts at a glance
Customer
Oest Group, Freudenstadt
Industry
Chemicals, lubricants, energy, and specialty fuels
Website
www.oest.de
Company
Family-owned since 1915, around 300 employees, locations across Europe
ECOPLAN customer since
November 2019
Project duration
Four months from the first workshop to go-live
Solutions
B2B web shop and B2C web shop in one instance, additional shop for Switzerland
ERP
SAP ECC
Other systems
PIM
About Oest
The Oest Group was founded in 1915 by Johann Georg Oest in Freudenstadt as a factory for technical oils and greases. Today it is an internationally active, mid-sized, family-owned group of companies with locations across Europe and around 300 employees. Its focus areas are lubricants, energy, mechanical engineering, and specialty fuels. In 1952, Oest was a co-founder of the German AVIA.
Starting situation
Oest did not yet have an online shop. A first attempt with a B2C-oriented agency produced no results, mainly because of a lack of experience with SAP integration. The project was stopped. Oest was looking for an experienced B2B service provider and a solution that covers as much as possible with standard functions. Efficiency was a high priority for Oest from the start.
Why ECOPLAN
Oest chose ECOPLAN because of its experience with SAP integrations in industrial B2B and its consistent approach of implementing as much as possible with standard functions.
Approach
Project kickoff was in November 2019, and four months later the complete B2B web shop with SAP integration went live. Meticulous planning of the integration was decisive for the pace. On Oest's side, internal SAP experts and an SAP service provider worked through the tasks very carefully, so ECOPLAN and everyone involved could move forward without delays.
Integration
Both shops, B2B and B2C, run in a shared instance and are integrated with the same SAP system and the same other systems. Prices and availability come from SAP at runtime. ECOPLAN passes the shopping cart to SAP via Sales Order Simulate and creates the order via Sales Order Create, so the existing SAP processes and conditions are used directly, for business and private customers alike.
What was not easy
Because Oest had no online shop until then, the product data first had to be prepared and the know-how for professional shop operation had to be built up. The shop was also meant to win new customers. Oest's employees got up to speed on online marketing very quickly and, together with ECOPLAN, built a professional shop with a convincing shopping experience.
Special features of the solution
Chemical industry requirements
Safety data sheets directly on the product, hazardous substance labeling, and container sizes that determine the units in which products can be ordered.
Hybrid solution B2B and B2C
A B2B web shop for business customers and a B2C web shop for private customers with a selected product range run in one instance, both on the same system and data foundation.
Switzerland
There is also a separate shop for Switzerland.
Result
With ECOPLAN, Oest took a complete B2B web shop integrated with SAP live in just four months, after a failed first attempt. B2B and B2C business run on a shared platform, and the shop also helps Oest win new customers.
Customer voice
ECOPLAN took our B2B and B2C shops live in just four months, including SAP integration.
Related topics
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