About ECOPLAN: Experts in B2B digitalization since 1993
ECOPLAN is a digital agency for B2B processes in sales, service, and after sales. It combines consulting, integration, and implementation into end-to-end digital solutions for industrial companies and manufacturers.
ECOPLAN at a glance
| Company | |
|---|---|
| Company | ECOPLAN E-Commerce GmbH |
| Founded | July 1993 |
| Headquarters | Künzell near Fulda, Hesse | In the heart of Germany |
| Management | Dipl.-Betriebswirt Martin Rommel, Dipl.-Informatiker Marc Ring |
| Profile | |
| Positioning | Digital agency for B2B processes |
| Experience | B2B digitalization since 1993, B2B web shops since 1998, AI applications since 2024 |
| Projects | Over 500 B2B projects |
| Target groups | Industrial companies and manufacturers |
| Offering | |
| Processes | Sales, service, and after sales |
| Solutions | B2B web shop, customer portal, product catalog, PunchOut, order automation, spare parts service, AI applications in sales & service, AI service bot, agentic commerce |
| Services | Analysis, consulting, conceptual design, implementation, integration, rollout, support |
| Integration and customers | |
| ERP integration | e.g. SAP, Microsoft Dynamics, Infor, abas, proALPHA, Oracle |
| Additional integrations | e.g. PIM, CRM, DMS, e-procurement, AI via MCP |
| Customers (selection) | Gühring, profine, Josera, Marantec, TIB Chemicals, ELSPRO, Diebold Nixdorf, rose plastic |
Philosophy
ECOPLAN delivers projects according to a few clear principles:
ERP-first
Data and logic are used where they are managed. Pricing logic, terms and conditions, shipping costs, delivery processes, and carrier selection are already modeled in the ERP and are made digitally usable, not rebuilt.
Integration
ERP, PIM, CRM, DMS, and other systems are connected so that data, functions, and processes are not maintained or developed twice.
Standard over custom development
Custom requirements are implemented only where they are functionally necessary. This keeps operations, updates, and further development economical.
Efficiency
Clear structures and a focused approach keep effort and costs under control, from two workshops instead of a meeting marathon to a fast go-live.
Mastering complexity
B2B is complex. The goal is solutions that structure this complexity and make it understandable for customers and employees.
Thinking long-term
Solutions are planned so that they can grow with product ranges, organizations, and markets and be operated for many years.
Experience & history
Since 2024
AI and agentic commerce
ECOPLAN applies its process, data, and integration expertise to artificial intelligence: AI applications for sales, service, and after sales, as well as the integration of AI agents with enterprise systems.
2010
Full focus on B2B
ECOPLAN focuses exclusively on B2B, because of the significantly greater need for specialized solutions for complex sales, ordering, and service processes.
Since 2010
Standardization
ECOPLAN delivers projects for companies such as Hansgrohe, REHAU, and DEVK, in some cases worldwide. Many requirements in industrial B2B projects recur, so ECOPLAN develops functions and components to be reusable and standardizes them step by step.
1998
First B2B web shops
For Yamaha Musikinstrumente and Minolta, some of the very first B2B online shops are created, and for the tire industry, digital ordering systems with direct ERP integration.
Mid-1990s
The internet as a new sales channel
ECOPLAN makes information and functions from enterprise systems usable over the web for the first time and delivers early online applications and shops.
1993
Digitalization of sales and business processes
ECOPLAN develops field sales, sales, CRM, and document management systems and implements ERP systems. Even the first field sales systems provide ERP data and capture orders digitally. Customers include Drägerwerk, Hako, and the tire industry with Goodyear, Dunlop, and Fulda Reifen.
Long-standing partnerships
ECOPLAN supports many customers across several generations of digital solutions. With Goodyear, Dunlop, and Fulda, the collaboration spanned more than 20 years. Gühring, Josera, and Amann have been customers for more than ten years, ELSPRO since 2016, TIB Chemicals since 2017, and END-Armaturen since 2018.
Over such periods, a lot changes for customers: ERP systems are modernized, new countries and subsidiaries are added, and new technologies such as AI are introduced. ECOPLAN continuously evolves the solutions instead of rebuilding them from scratch every few years.
Companies ECOPLAN has supported (selection)
Drägerwerk | Hako | Goodyear | Dunlop | Fulda | Continental | Pirelli | Vredestein | Commerzbank | DEVK | Inter Versicherung | Yamaha | Gigaset | Minolta | REHAU | Hansgrohe | Gühring | Josera | Amann | ELSPRO | TIB Chemicals | END-Armaturen | Marantec | profine | Protektor | rose plastic | Prodinger | Schweizer Salinen | Diebold Nixdorf | Driventic | WashTec | Filtration Group
The people behind ECOPLAN
Martin Rommel
Founder and Managing Director
Dipl.-Betriebswirt with academic focus areas in marketing, sales, logistics, and IT. Martin Rommel is responsible for marketing, sales, and HR at ECOPLAN and brings 35 years of experience with marketing, sales, and service processes in industrial companies.
Marc Ring
Managing Director
Dipl.-Informatiker, studied applied computer science at Goethe University Frankfurt and Fulda University of Applied Sciences. Marc Ring is responsible for architecture, consulting, and service and brings 35 years of experience in IT architecture, software product development, and project management for industrial processes.
Sebastian Ehrling
Prokurist
Sebastian Ehrling is responsible for product and service development and brings 20 years of experience in software product development, project management, and industrial processes.
Get to know ECOPLAN
Tell us about your project, your goals, and your system landscape.
Simply fill out the form. We will get back to you within 2 business days.
If you would rather talk directly, book an appointment with us. You will receive an initial expert assessment and concrete approaches for implementation, in 30 minutes by video conference.