B2B E-COMMERCE BEST PRACTICE
World market leader for hygiene products implements B2B shop with industry-specific product ranges
Purell
GOJO Industries is the manufacturer of the Purell brand and world market leader in the field of hand hygiene and skin health.
Industry
Chemistry / Hygiene
Employees
2.500
Brands
4
Business model
B2B
"Our products are used in ten different sectors. Thanks to avanta we can offer our shop customers industry-specific product ranges and thus provide each individual target group with relevant additional information."
Managing Director, GOJO Central Europe GmbH
CMS module supports secure product selection
"With the integrated CMS (content management) function we can combine the product presentation with additional content. Our customers benefit from valuable information, such as tips, videos, downloads and even scientific studies. As a result, our customers are sure to find the right product for their desired application."
Cross-selling for necessary complementary products
"Thanks to avanta's cross-selling functions we are able to ensure that our customers always buy the right refill cartridge for their dispenser systems. The refill cartridges suitable for the respective system are displayed on the product detail page of the respective dispenser systems."
AVANTA
The B2B shop system for the chemical industry
Find out more about the avanta industry solution for chemical companies
Featured avanta highlights
CMS integration
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What happens after the
initial contact
Guided tour through the demoshop
Discover your requirements in action and be inspired.
- Your time expenditure: approx. 60 min.
- Your costs: none
Statement of costs
For an initial orientation, you will receive a list of the costs for the launch and ongoing operation of avanta.
- Your time expenditure: none
- Your costs: none
"Deep dives" for specific questions
Does your team have more in-depth questions, e.g. about integration, functions, marketing, additional modules? Our experts will be happy to answer them.
- Your time expenditure: approx. 45 min.
- Your costs: none
Workshop
Start with the first workshop. We work out your requirements in detail. Then you can make a confident decision.
- Your time expenditure: 6 - 8h
- Your costs: according to expenditure