B2B E-COMMERCE BEST PRACTICE
"Amazingly smooth": Oest implements B2B webshop with avanta in the shortest possible time
Oest
Oest is one of the most important medium-sized mineral oil companies in Germany and is divided into the lubricants, mechanical engineering, Sservice stations and energy divisions.
Industry
Chemistry / Mineral oil
Employees
300
Turnover
> 300 Mio. €
Business model
B2B / B2C
ERP
SAP

SAP integration
"With avanta we were able to go live with our B2B & B2C shops faster than expected. The SAP integration in particular went amazingly smoothly."
Manager business development, Oest Holding GmbH
Using synergy effects for B2C shops
"Following the launch of the B2B shop, the Oest B2C store with seamless SAP integration went live just a few weeks later. This is based on the B2B shop in terms of categories and structure, which is why it was possible to exploit numerous synergy effects."

Implementation of legal regulations for mineral oil products
"As the trade in mineral oil products is subject to the GHS regulation, the legal regulations regarding the labeling of such products have been implemented on the article page. In addition to the hazardous substance symbols and the signal word, the H and P phrases are also displayed on the article page."
AVANTA
The B2B shop system for the chemical industry
Find out more about the avanta industry solution for chemical companies
Featured avanta highlights
SAP integration
B2B/B2C shop hybrid
OCI-PunchOut
More B2B e-commerce projects with avanta
Discover more B2B shop projects that were realized on the basis of
the avanta B2B e-commerce platform.
Start your B2B E-commerce project
Take advantage of the opportunities of the digital future!
Get to know avanta now - the real B2B E-commerce solution.
Personally & individually
We talk about your expectations and key requirements. In a follow-up appointment, we will show you how to implement your use cases live in the avanta demoshop.
Directly & focused
Have you already defined your requirements? Send us your list - we will check whether avanta fits and give you an initial cost indication.
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What happens after the
initial contact
Guided tour through the demoshop
Discover your requirements in action and be inspired.
- Your time expenditure: approx. 60 min.
- Your costs: none
Statement of costs
For an initial orientation, you will receive a list of the costs for the launch and ongoing operation of avanta.
- Your time expenditure: none
- Your costs: none
"Deep dives" for specific questions
Does your team have more in-depth questions, e.g. about integration, functions, marketing, additional modules? Our experts will be happy to answer them.
- Your time expenditure: approx. 45 min.
- Your costs: none
Workshop
Start with the first workshop. We work out your requirements in detail. Then you can make a confident decision.
- Your time expenditure: 6 - 8h
- Your costs: according to expenditure




