Question 1

What was your starting position?

Accepted Answer

"Our starting position was a shop system that still required manual processes in many areas, such as item creation and parts of the ordering process. There was also no direct connection to SAP. These circumstances led to a high workload and limited our ability to work efficiently and scalably."

Question 2

Why did you choose avanta?

Accepted Answer

"We opted for avanta because it was developed based on customer feedback and therefore already fulfills many important requirements as standard. In addition the system offers a wide range of preconfigured functions, which enabled us to keep costs within reasonable limits. The structured system architecture facilitated both implementation and use. In addition the flexible modular system allows us to adapt avanta optimally to our individual needs."

Question 3

What challenges did you face at the start of the project?

Accepted Answer

"At the beginning of the project the data structure and maintenance were a key challenge, as the data had to be prepared in a consistent and structured manner. In addition the coordination between the PIM service provider, the SAP service provider and the store service provider required close cooperation. Different requirements and working methods had to be coordinated to ensure seamless integration of all systems."

Question 4

What goals were you pursuing with the new B2B e-commerce solution?

Accepted Answer

"We were pursuing several important goals with the new B2B e-commerce solution. A central concern was the connection to SAP in order to automate the order process and make it more efficient. We also wanted to integrate the products automatically into the system to reduce manual input. The status of tickets was to be displayed directly in the shop to provide customers with quick support for questions about products, invoices and other issues. Another focus was on expanding the self-service for our customers: functions such as displaying the order status or downloading invoices and documents were intended to improve the service. The implementation of multiple languages was also an important goal. In addition to German and English, other languages have already been prepared to make the solution usable internationally."

Question 5

What has been your greatest success with avanta so far?

Accepted Answer

"Our customers now benefit from significantly better information, as prices and availability can be called up directly from SAP around the clock. The successful implementation of this live display was one of avanta's greatest successes. The acceptance of the shop by our customers is also a major milestone, the feedback has been consistently positive. In addition the speed at which information is provided has improved considerably, as previously many inquiries still had to be answered by e-mail. Another success was the comprehensive product range illustration, which now also includes many technical details. Finally we were also able to achieve an increase in sales, as the higher customer acceptance and improved user experience have led to greater use of the shop."

Question 6

Which shop functions of avanta are particularly important to you?

Accepted Answer

Customized pricesAvailabilityDelivery statusDocument downloadSelf ServiceMultilingualismClear presentation of technical dataSpare partsVariant tableOnline help for customersSimple content maintenance

Question 7

Which systems have been integrated?

Accepted Answer

SAP ECC 6.0PIM ContentservCRM-System Sales-Service-Cloud (SSC SAP)SAP-Middleware

Question 8

How much was covered by avanta standard, how much required customizing?

Accepted Answer

90% standard10% customizing

Question 9

What special features of avanta did surprise you?

Accepted Answer

"avanta particularly surprised us with the display of product variants, which was implemented in a very flexible, clear and user-friendly way. We were also impressed by the ability to map a very complex visibility logic for the products, which allows us to dynamically display different variants and information as required."

Question 10

How did the launch of the system go?

Accepted Answer

"An important success factor was the 'red guideline' in the project implementation, which provided clear structures. These included the use of structured tickets and regular jour fixes with all those involved, which enabled close cooperation and efficient implementation. As a result, the introduction of the system went very smoothly and quickly."

Question 11

What feedback from your customers has pleased you the most so far?

Accepted Answer

"We were particularly pleased that the shop is perceived as being well structured, with a user-friendly search function and clear category guidance. The expansion of the self-service area was also very much appreciated, as it makes things much easier for customers. The improved ordering and availability options, which are now available around the clock, were also very well received. The feedback from our customers has therefore been consistently positive."

Question 12

What kind of internal feedback have you been most pleased with so far?

Accepted Answer

"The high level of satisfaction in sales is particularly pleasing. The sales staff can now forward shopping baskets directly to customers in a similar way to a compiled offer. Our other team members also benefit, as they can find spare parts and relevant data quickly and easily - which makes their work much easier. The internal feedback has been consistently positive."

Fast & efficient with avanta: Successful B2B shop launch at marantec

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