When B2B E-commerce needs to be seamlessly integrated into SAP
avanta is a B2B e-commerce platform that has been specially developed for use with SAP. It is aimed at companies with complex requirements and individual processes in B2B sales - for manufacturers, importers and wholesalers with an SAP system landscape.
The economical alternative to SAP Commerce / Hybris
Many SAP companies need powerful B2B commerce, but not an oversized large-scale project. avanta is the focused, ERP-integrated alternative for SAP landscapes - quickly productive, manageable in operation and with a high B2B function standard.
avanta with integrated
SAP data structures
With avanta SAP structures do not have to be recreated in the web shop. The central SAP data models are included in the standard and are used directly.
- Client and company codes
- Plants
- Sales organization (VKORG)
- Distribution channel (VTWEG)
- Division
- Client, payer, invoice recipient, goods recipient
- Sales areas
- Contact person / seller
- Language and currency
- Conditions and agreements
- Customized prices and discount structures (incl. scales)
- Customized product ranges
- Packaging and quantity units
- Weight and volume units, transport groups
- Customer-specific material numbers
- Connection of PIM systems to enrich product data
avanta uses the SAP process logic directly. Calculations are made in the ERP - not in the store. This provides users with SAP-based results, e.g. for
- Customer-specific prices and discounts
- Delivery dates, quantities and locations
- Freight and transportation costs
B2B standard at enterprise level
A wide range of functions, high customizability and a platform that remains efficient even with complex requirements.
How SAP customers work with avanta

"We want individual sales processes - but not an individual system. This works very well with avanta and SAP."
Carsten Ritter, Team Leader E-Commerce, marantec Group


"The SAP integration was clearly structured and smooth. This allowed us to go live earlier than planned."
Stefan Kretschel, Manager Business Development, OEST Group


"With avanta, we were able to implement our web shop in 18 countries and 13 languages in a short space of time - SAP-integrated and efficiently scalable."
Lisa Metzger, E-Commerce Managerin, Gühring

Future-proof. Made for growth. Stable in operation.
avanta grows with your requirements - across countries, languages, brands and target groups.
Operation, updates, security and performance are professionally managed - without your own infrastructure.
Open technologies, no dependence on manufacturers and full transparency ensure long-term investment security.
Get started even faster with
preconfigured industry solutions
Based on the avanta standard, there are preconfigured industry solutions for typical B2B scenarios (e.g. chemicals, tools, standard parts, packaging, mechanical engineering) with tried-and-tested structures, a quick start and full configurability.
Does avanta suit your project?
Let us examine together how avanta, as an SAP-integrated B2B platform, can simplify your processes and advance your digital sales.
- Have SAP-driven processes
- map customer-specific prices and product ranges
- serve multiple markets or brands
- pursue a long-term digitalization strategy
- are looking for a simple B2C or standard shop system
- if only very few B2B functions are required
- if no ERP / Wawi system is to be connected
Arrange a consultation appointment
Send requirements
Have you already defined your requirements? Send us your list - we will check whether avanta fits and give you an initial cost indication.




