avanta product tour on 11/03/2026

avanta live webinar on 11/03/2026

B2B E-commerce platform for SAP

When B2B E-commerce needs to be seamlessly integrated into SAP

avanta is a B2B e-commerce platform that has been specially developed for use with SAP. It is aimed at companies with complex requirements and individual processes in B2B sales - for manufacturers, importers and wholesalers with an SAP system landscape.

Hybris alternative

The economical alternative to SAP Commerce / Hybris

Many SAP companies need powerful B2B commerce, but not an oversized large-scale project. avanta is the focused, ERP-integrated alternative for SAP landscapes - quickly productive, manageable in operation and with a high B2B function standard.

Quick launch
Fair license costs
Favorable TCO
No cloud compulsion

avanta with integrated
SAP data structures

With avanta SAP structures do not have to be recreated in the web shop. The central SAP data models are included in the standard and are used directly.

Suitable for your SAP landscape
SAP ECCS/4HANABusiness OneR/3 (Legacy)
SAP sales organization
  • Client and company codes
  • Plants
  • Sales organization (VKORG)
  • Distribution channel (VTWEG)
  • Division
SAP customer / debtor structure
  • Client, payer, invoice recipient, goods recipient
  • Sales areas
  • Contact person / seller
  • Language and currency
  • Conditions and agreements
SAP Materialstamm & Sortimente
  • Customized prices and discount structures (incl. scales)
  • Customized product ranges
  • Packaging and quantity units
  • Weight and volume units, transport groups
  • Customer-specific material numbers
  • Connection of PIM systems to enrich product data
avanta uses SAP processes in real time

avanta uses the SAP process logic directly. Calculations are made in the ERP - not in the store. This provides users with SAP-based results, e.g. for

  • Customer-specific prices and discounts
  • Delivery dates, quantities and locations
  • Freight and transportation costs

Modular.
step by step.

avanta has a modular structure. You start with the sales applications that bring benefits today - such as the B2B shop or customer portal - and expand the platform step by step, for example with PunchOut or the AI ServiceBot.

B2B standard at enterprise level

A wide range of functions, high customizability and a platform that remains efficient even with complex requirements.

Over 1,000 B2B functions as standard
Configuring instead of programming
Mapping individual processes with standard
Enterprise performance for high requirements
References

How SAP customers work with avanta

Individual processes without an individual system

"We want individual sales processes - but not an individual system. This works very well with avanta and SAP."

Carsten Ritter, Team Leader E-Commerce, marantec Group

Integration that simplifies operation

"The SAP integration was clearly structured and smooth. This allowed us to go live earlier than planned."

Stefan Kretschel, Manager Business Development, OEST Group

OEST-Gruppe
OEST-Gruppe
Growth and internationalization
Lisa Metzger, Gühring
Lisa Metzger, Gühring

"With avanta, we were able to implement our web shop in 18 countries and 13 languages in a short space of time - SAP-integrated and efficiently scalable."

Lisa Metzger, E-Commerce Managerin, Gühring

Gühring
Gühring
Platform

Future-proof. Made for growth. Stable in operation.

Scalable for growth

avanta grows with your requirements - across countries, languages, brands and target groups.

Operation as Individual SaaS

Operation, updates, security and performance are professionally managed - without your own infrastructure.

Open Source & Independence

Open technologies, no dependence on manufacturers and full transparency ensure long-term investment security.

Get started even faster with
preconfigured industry solutions

Based on the avanta standard, there are preconfigured industry solutions for typical B2B scenarios (e.g. chemicals, tools, standard parts, packaging, mechanical engineering) with tried-and-tested structures, a quick start and full configurability.

Does avanta suit your project?

Let us examine together how avanta, as an SAP-integrated B2B platform, can simplify your processes and advance your digital sales.

Suitable if you ...
  • Have SAP-driven processes
  • map customer-specific prices and product ranges
  • serve multiple markets or brands
  • pursue a long-term digitalization strategy
Less suitable if you ...
  • are looking for a simple B2C or standard shop system
  • if only very few B2B functions are required
  • if no ERP / Wawi system is to be connected


Arrange a consultation appointment

Send requirements

Have you already defined your requirements? Send us your list - we will check whether avanta fits and give you an initial cost indication.

FAQ