Free avanta live webinar on 26/11/2025

avanta live webinar on 26/11/2025

B2B E-COMMERCE BEST PRACTICE

Behncke implements B2B shop for swimming pool technology with sophisticated filter function

Machinery and plant engineering

Behncke

For over 70 years, BEHNCKE GmbH has been manufacturing quality products for swimming pool technology with around 100 employees in Germany. Customers all over the world value BEHNCKE products for their high quality of workmanship, exceptional durability and excellent energy efficiency.

With the B2B onlineshop, order processing is now even faster, even in busy seasonal periods. And that's not the only thing customers appreciate: Putting together the individual technical elements for building a swimming pool system is made much easier thanks to the sophisticated filter functions in the shop.

Industry

Swimming pool technology

Employees

100

Turnover

k. A.

ERP

MS Dynamics NV

Business model

B2B / B2C

OCI-PunchOut

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Personally & individually

We talk about your expectations and key requirements. In a follow-up appointment, we will show you how to implement your use cases live in the avanta demoshop.

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What happens after the
initial contact

Guided tour through the demoshop

Discover your requirements in action and be inspired.

  • Your time expenditure: approx. 60 min.
  • Your costs: none

Statement of costs

For an initial orientation, you will receive a list of the costs for the launch and ongoing operation of avanta.

  • Your time expenditure: none
  • Your costs: none

"Deep dives" for specific questions

Does your team have more in-depth questions, e.g. about integration, functions, marketing, additional modules? Our experts will be happy to answer them.

  • Your time expenditure: approx. 45 min.
  • Your costs: none

Workshop

Start with the first workshop. We work out your requirements in detail. Then you can make a confident decision.

  • Your time expenditure: 6 - 8h
  • Your costs: according to expenditure