B2B E-COMMERCE BEST PRACTICE
Gühring
Gühring is one of the world's leading manufacturers of rotary precision tools for metal cutting and sells them in 48 countries.
Industry
Toolmaking
Employees
> 8.000
National companies
48
Business model
B2B
ERP
SAP

"Thanks to avanta's scalability we were able to efficiently implement our webshop in 18 countries and 13 languages in a short space of time - and more are in the pipeline."
E-commerce manager, Gühring KG
Complex variant logic as a challenge
"When we started the webshop project, we were faced with the challenge of presenting our complex range and our wide variety of products in a clever way. With avanta we have found clear display options that help our customers find the right item."


Automated reordering via tool dispensing cabinet
"Another highlight for our customers is the independent reordering via our automatic tool dispensers. After removing a tool the cabinet sends the relevant information to avanta. Based on the stored rules, the Gühring online shop orders the required replenishment completely automatically. This means that our customers are always optimally supplied with items."
Featured avanta-highlights
SAP integration
Headless commerce
Use of IoT devices
OCI- & cXML-PunchOut
More B2B e-commerce projects with avanta
Discover more B2B shop projects that were realized on the basis of
the avanta B2B e-commerce platform.
Start your B2B E-commerce project
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Personally & individually
We talk about your expectations and key requirements. In a follow-up appointment, we will show you how to implement your use cases live in the avanta demoshop.
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Have you already defined your requirements? Send us your list - we will check whether avanta fits and give you an initial cost indication.
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What happens after the
initial contact
Guided tour through the demoshop
Discover your requirements in action and be inspired.
- Your time expenditure: approx. 60 min.
- Your costs: none
Statement of costs
For an initial orientation, you will receive a list of the costs for the launch and ongoing operation of avanta.
- Your time expenditure: none
- Your costs: none
"Deep dives" for specific questions
Does your team have more in-depth questions, e.g. about integration, functions, marketing, additional modules? Our experts will be happy to answer them.
- Your time expenditure: approx. 45 min.
- Your costs: none
Workshop
Start with the first workshop. We work out your requirements in detail. Then you can make a confident decision.
- Your time expenditure: 6 - 8h
- Your costs: according to expenditure


