B2B E-COMMERCE BEST PRACTICE
Gühring launches a B2B webshop across 18 countries & 13 languages in record time
Gühring
Gühring is one of the world's leading manufacturers of rotary precision tools for metal cutting and sells them in 48 countries.
Industry
Toolmaking
Employees
> 8.000
National companies
48
Business model
B2B
ERP
SAP
"Thanks to avanta's scalability we were able to efficiently implement our webshop in 18 countries and 13 languages in a short space of time - and more are in the pipeline."
E-commerce manager, Gühring KG
Complex variant logic as a challenge
"When we started the webshop project, we were faced with the challenge of presenting our complex range and our wide variety of products in a clever way. With avanta we have found clear display options that help our customers find the right item."
Automated reordering via tool dispensing cabinet
"Another highlight for our customers is the independent reordering via our automatic tool dispensers. After removing a tool the cabinet sends the relevant information to avanta. Based on the stored rules, the Gühring online shop orders the required replenishment completely automatically. This means that our customers are always optimally supplied with items."
Featured avanta-highlights
SAP integration
Headless commerce
Use of IoT devices
OCI- & cXML-PunchOut
More B2B E-commerce
projects with avanta
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Guided tour through the demoshop
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- Your time expenditure: approx. 60 min.
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