B2B shop
Digital sales interface for B2B orders that is embedded in processes, roles and ERP systems as part of a B2B commerce platform.
A B2B shop maps order processes digitally - but is often not enough on its own. In avanta, B2B shop capabilities are part of a platform logic (B2B e-commerce platform): The store is closely linked to the customer portal, OCI-PunchOut and cXML-PunchOut and uses ERP-First as a management principle.
Typical functions
- customer-specific prices & conditions
- Assortments by customer/roll
- approvals in purchasing
- Complex products
All B2B store functions can be found in the avanta function overview.
Advantages for B2B companies
Companies combine a digital ordering channel with process-secure ERP integration and expandability with additional applications.
Differentiation from B2C shops
B2C focuses on end customers and standard prices. B2B requires roles, approvals, individual prices and integrations in eProcurement/ERP. In avanta, the B2B shop is therefore consistently interlinked with the customer portal and PunchOut scenarios.
Practical example / industries
A chemical company uses avanta's B2B shop as a gateway to digital ordering and expands it to include a customer portal (self-service, receipts) and cXML PunchOut for Ariba-based purchasers. Conditions and approvals are ERP-managed (SAP integration, ERP-First). You can find B2B shop examples in our references.