B2B e-commerce platform
Specialized software for online trading between companies with individual prices, workflows and ERP integration.
A B2B e-commerce platform is specialized software that companies use to sell products and services online to business customers and handle procurement processes digitally, such as with the avana B2B e-commerce platform. It supports the entire process, from product search, quotation and order to payment and post-purchase.
Typical functions
Core functions include customer-specific prices, graduated prices, framework agreements, order lists and budget and approval workflows for purchasing teams (function overview). Thanks to integrations in ERP, CRM and PIM, availability, price and customer data is available in real time (OCI Punchout, cXML-Punchout).
Advantages for B2B companies
Suppliers digitize their sales, reduce manual effort and enable orders around the clock (B2B store, order automation). Buyers benefit from fast processes, transparent conditions and self-service functions (customer portal, ordering app).
Differentiation from B2C store and B2B marketplace
In contrast to a B2C store with standardized prices and simple checkouts, a B2B platform maps complex contract and price structures (B2B e-commerce). It deepens the relationship between a provider and its customers, unlike a B2B marketplace.
Practical example / industries
A manufacturer of technical components offers wholesalers and industrial customers a platform for spare parts with individual conditions (chemicals, packaging, tools/standard parts, mechanical engineering/plant engineering). Purchasing teams use order lists and approvals, ERP ensures automatic updates (spare parts service, AI sales assistant).