Role & rights management (B2B)
Function for controlling access rights, roles and responsibilities within B2B commerce applications.
Roles & rights management is a central element in B2B e-commerce, as purchasing and decision-making processes in companies are distributed across several people, departments and responsibilities. In avanta, this function defines which users are allowed to see products, view prices, place orders or issue approvals. It is fundamental for structured processes in the customer portal and in the B2B store and is consistently embedded in existing system landscapes via avanta's integration architecture (ERP-first principle).
Typical functions
- Definition of user roles (purchasing, technology, management)
- Rights to prices, product ranges, documents and order functions
- Role-dependent approval workflows
- ERP-guided user and authorization logic
The functions and applications described are part of the modular avanta B2B platform. A complete classification and the interaction of all functions can be found in the function overview.
Advantages for B2B companies
Companies safeguard purchasing processes, avoid incorrect orders and create clear responsibilities. A clear role logic is essential, especially in regulated environments such as the chemical industry.
Differentiation from simple user accounts
Simple stores work with flat user accounts. In avanta, roles are part of end-to-end business processes and work across multiple applications - from the ordering app to the spare parts service / after-sales portal.
Practical example / industries
A mechanical engineering company uses the roles and rights management in avanta to clearly separate purchasers, technical users and decision-makers in the customer portal. Orders in the B2B shop are processed ERP-managed.
The functions and applications described are based on real B2B commerce projects with avanta. Insights into specific implementations and industries can be found in the references.