Customer portal
Self-service platform for business customers with individual conditions, order history and ERP-integrated processes in the B2B environment.
A customer portal is a secure online platform that business customers can access around the clock to manage orders, offers and conditions independently. It replaces telephone inquiries and email correspondence with digital self-service functions and integrates seamlessly into existing ERP-first systems. Customer portals are essential for modern B2B e-commerce, as they relieve sales staff of routine tasks. The customer portal is one of many business applications from avanta.
Typical functions
Core functions include order lists, invoice overview and approval workflows - you can find all the details in our function overview. By connecting OCI-Punchout and cXML-Punchout, customers can order directly from their ERP, while the ordering app offers mobile flexibility.
Advantages for B2B companies
Suppliers reduce support requests, which lowers distribution costs. Customers benefit from 24/7 access, transparent conditions and real-time availability - particularly valuable in the chemical industry with sensitive batches. You can see successful implementations in our references.
Differentiation from B2B store
While a classic B2B store is publicly accessible, the customer portal addresses registered business customers with individual rights and data. It supplements the public store with deep ERP integration and role-based access.
Practical example / industries
A chemical manufacturer provides its wholesalers with access to batch availability, framework agreements and order histories via the avanta customer portal. Purchasing teams manage budgets and trigger approvals directly.