Why individual
B2B processes need a strong standard
Individual pricing logic, approvals, role models and country structures are part of everyday life in B2B sales. The decisive factor is therefore not whether processes are individual - but how this individuality is implemented technically. With avanta you rely on configuration instead of programming - for a sales organization that remains flexible, updateable and scalable.
Individual B2B processes
Individual B2B processes are not a problem. It only becomes a problem when individuality is created by an individual system.
Standard vs. individual
Today it is not "standard or customized" that decides. It's whether individuality is implemented via code or configuration.
avanta Standard
The avanta standard provides security. For updates, operation and further development - while remaining flexible enough to map your processes.
Why a configurable standard
is decisive in B2B
Historically, B2B individuality has often been represented by individualized B2C systems. What initially seemed flexible becomes expensive over time: adjustments take time, updates become risky, knowledge depends on individuals or service providers.
Today, companies want stable sales systems that are efficient, interoperable and flexibly expandable - without having to be rebuilt every time.
The question is not "standard or individuality", but: individually programmed vs. configurable standardized.
Many people think of rigidity when they think of standard. The modern B2B standard is different: it provides proven functions and structures that can be adapted via configuration, data and rules - without interfering with the core.
- Individuality remains - but without an individual system
- Structure & predictability - without loss of flexibility
- Security for operation, updates and investments
The avanta standard is not a fixed process model. avanta comprises 1,000+ functions that can be individually configured. This means that almost 100% of all B2B processes can be mapped with avanta.
The system landscape also remains manageable: The exchange with ERP, PIM or CRM systems can be configured via a flexible integration layer - not via individually programmed interfaces.
This means that the solution remains updateable, maintainable and calculable - even if it is used individually.
Standard solution vs. individualized system
The difference in practice
- Long project duration (conception + development)
- High initial costs + follow-up costs difficult to calculate
- Changes = new development projects
- Updates risky, know-how tied up
- Higher dependencies & operational risks
- Faster productivity through configuration
- Clearer cost structure over the life cycle
- Customization via rules & settings
- Updateable, benefits from further development
- Reduced dependencies, higher operational reliability
ERP-first: use
processes where they arise
In B2B crucial data (e.g. customers, conditions, products, availability) and processes (e.g. discounts, transport costs, carrier selection) are almost always mapped in the ERP. However, many agencies recreate these logics in stores and portals. The consequences are double maintenance, inconsistencies and growing complexity.
avanta's ERP-first approach consistently uses the existing data and processes from the ERP or other existing systems instead of rebuilding them. avanta also relies on standards for integration: existing middleware solutions are used to enable clean and secure integration via configuration. If no middleware is available, avanta provides a modern solution.
- (Carsten Ritter - Team Leader E-Commerce, Marantec Group)
Ready for individual
B2B sales without
individual system?
We show you how your processes can be mapped in the standard - including the integration concept.