Experience the B2B e-commerce solution avanta live on 20/08/25

Experience avanta live on 20/08/25

ECOPLAN E-COMMERCE

The B2B e-commerce experts from Germany

ECOPLAN is your experienced partner for digital B2B sales. Discover our story, values and expertise in 30 years of B2B e-commerce.

The ECOPLAN e-commerce story:
100% B2B

Passion for digital sales

We are ECOPLAN E-Commerce and we love and live B2B. For over 30 years, we have been developing digital solutions for companies in industry and trade. It has never been just about software for us, but always about one thing: making sales smarter, more efficient and future-proof.

B2B right from the start and always one step ahead

Since our founding in 1993, we have been dealing with IT systems for marketing and sales. From field service information systems to product configurators, always with ERP interfaces.

Our customers back then? Fulda Reifen, Dunlop, Goodyear, Dräger, Hako - medium-sized companies and corporations that continuously challenged and shaped us.

Early innovation:
B2B solutions on the web

With the opening of the internet in the 1990s, we began to utilize the web as a platform for online sales solutions. We developed one of the first enterprise content management systems in Germany for global use, for example with Hansgrohe, Rehau and the Goodyear Group.

In 1998 we launched the first B2B online shops for brands like Yamaha and Minolta.

Google was just one year old. Amazon was only selling books.

We digitize industrial processes.

Why we developed avanta

Over the years we have repeatedly seen B2B companies struggle with B2C shop software: high effort, little future-proofing and significant frustration. That’s why we developed avanta.

"Because we were tired of converting B2C shops for B2B."

Our first solution ECOPLAN ProLine was launched in 2010. Today, with avanta 3.x, the fourth generation of our solution is available: a specialized B2B e-commerce solution that reduces complexity and accelerates growth.

avanta logo
the ecoplan team has developed avanta

How we work - and what we believe in

We believe that in B2B, complex things need to become simple. That technological advancement should not overwhelm, but rather empower. And that effective digital sales do not start with software, but with a deep understanding of processes, people and structures.

Our philosophy

Making complex things simple
Customer-centered thinking
Long-term planning

„B2B – made in Germany“

Our solutions are developed in Germany and are used worldwide. They are designed for companies that have to deal with the requirements, regulations and processes of the European and global B2B market.

We understand how medium-sized businesses, industry and trade operate in Europe and successfully apply this understanding in projects.

This is exactly what avanta stands for. This is exactly what our service stands for.

Strong together with our partner network

We do not tackle complex B2B projects alone.

We work closely with an experienced network of strong partners for the successful implementation of avanta: service, development, integration, hosting and support.

This allows us to efficiently scale projects and always provide sufficient resources.

landkarte regionale verteile avanta-Partner

ECOPLAN as an employer in Fulda

Develop your strengths in a team,
that gives space to ideas.

At ECOPLAN you can expect an environment where innovation, personal responsibility and a passion for technology thrive. Whether in consulting, development or project management, we believe that great solutions can only emerge from strong collaboration.

Become part of our creative team and help us shape the future of B2B e-commerce. We look forward to welcoming you!

So, would you like to get to know us?

Then let us talk completely without obligation. In a free consultation, you will get to know us, describe your situation and receive initial assessments and impulses for your digital sales.

INDIVIDUAL, PERSONAL AND GUARANTEED WITHOUT A SALES SHOW

Book an appointment now