--- title: "profine case study: B2B web shop in 10 countries | ECOPLAN" description: "ECOPLAN supports profine" url: "https://www.ecoplan.com/en/references/profine.php" --- # profine: B2B web shop, customer portal, and marketplace for window construction in 10 countries ECOPLAN builds and supports the B2B web shop and customer portal for profine, one of the world's leading manufacturers of plastic profiles for windows and entrance doors. The solution runs in 10 countries, includes around 80,000 products, and is directly integrated with SAP ECC. After the go-live in Germany in 2023, eight more countries followed in just nine months. ![profine: Web shop, portal, and marketplace for window construction](/wAssets-ecoplan/img/agentur/hero-profine-en.svg) profine: Web shop, portal, and marketplace for window construction 10 Countries in the rollout 9 Months for 8 more countries 80,000 own products plus third-party ranges 3 Brands: KBE, Kömmerling, TROCAL ## Key facts at a glance ### Customer profine GmbH, Pirmasens ### Industry Construction, plastic profiles for window and door systems, PVC sheets ### Brands KBE, Kömmerling, TROCAL ### Website www.profine-group.com ### ECOPLAN customer since 2022 ### Go-live Germany 2023 ### Rollout 8 more countries in 9 months, 10 countries in total ### Products Around 80,000 own products plus third-party ranges for the window trade ### Solutions B2B web shop, customer portal, marketplace for the window trade ### ERP SAP ECC 6.0 ### Other systems PIM Contentserv, CRM SAP Sales Cloud and SAP Service Cloud, SAP middleware ## About profine profine GmbH, headquartered in Pirmasens, is one of the world's leading manufacturers of plastic profiles for windows and entrance doors, privacy screening systems, and PVC sheets. With the brands KBE, Kömmerling, and TROCAL, profine delivers to more than 100 countries and employs around 3,200 people. Its customers are primarily window builders and dealers. ![Cross-section of a plastic window profile with multi-chamber profile and glazing](/wAssets-ecoplan/img/referenzen/projektstories/weblication/wThumbnails/b2b-shop-projekt-von-profine-b629071205cd0e8g15b82e8bca62f7a8.webp) Cross-section of a plastic window profile with multi-chamber profile and glazing ## Starting situation For many years, profine used an online shop based on an SAP add-on module. It no longer met requirements, and support for the solution was also discontinued. A first attempt with a B2C-oriented shop solution failed: the complex B2B requirements could be implemented neither fast enough nor within the planned budget. Accordingly, concerns about the SAP integration, on which previous service providers had failed, were considerable. ## Why ECOPLAN profine chose ECOPLAN because of its experience with manufacturers and industrial companies and above all because of its SAP expertise. ECOPLAN consistently relies on standard functions and limits custom development to what is necessary. This keeps the solution efficient to operate and easy to maintain. ## Approach and rollout ECOPLAN first implemented the German shop, which went live in 2023 after just a few months. After that, each additional country was taken live within a few weeks, eight countries in nine months in total. ## Integration The solution is directly integrated with SAP ECC 6.0. Prices and availability come from SAP at runtime. ECOPLAN passes all shopping cart details to SAP via Sales Order Simulate and creates the order via Sales Order Create. This lets profine keep using the processes already in place in SAP directly, such as determining transport costs and individual customer conditions. Product data comes from the Contentserv PIM, customer and service information from SAP Sales Cloud and SAP Service Cloud. ![Shopping cart in the shop and SAP: request price and availability via Sales Order Simulate, response via BAPI back to the cart, create the order via Sales Order Create](/wAssets-ecoplan/img/agentur/sap-warenkorb-animiert-en.svg) Shopping cart and SAP: Sales Order Simulate, BAPI response and Sales Order Create ## What was not easy After the experience with previous service providers, the SAP integration was the biggest uncertainty factor. With ECOPLAN, it was implemented without problems. Product range control is demanding: each country has its own product ranges, both for own products and for third-party ranges. ECOPLAN orchestrates this through visibility controls per country and sales organization, so each customer sees exactly the product range that applies in their market. ## Special features of the solution Trade ordering Dealer portal Marketplace Trade ordering ### Trade-oriented ordering Window builders think in terms of construction sites and product lines. Special overviews by profile type, profile color, and other attributes make ordering and reordering for a construction site especially easy. ![Trade-oriented ordering: overview by construction site, profile type and profile color](/wAssets-ecoplan/img/agentur/profine-besonderheit-gewerk-en.svg) Trade-oriented ordering: overview by construction site, profile type and profile color Dealer portal ### Added value for dealers in the customer portal Because software for tradespeople often lacks such functions, dealers see order status, delivery status, backorders, order history, and costs transparently at a glance in the customer portal. ![Added value for dealers: backorders, order history and costs in the customer portal](/wAssets-ecoplan/img/agentur/profine-besonderheit-haendler-mehrwert-en.svg) Added value for dealers: backorders, order history and costs in the customer portal Marketplace ### Marketplace for the window trade What began as a pure profile shop has become a marketplace for everything needed in window construction, complemented by third-party ranges such as handles, hinges, and seals. Dealers buy everything in one place, profine creates a unique selling point for itself, and suppliers deepen their collaboration with profine. ![Marketplace for the window trade: own range and third-party ranges in one cart](/wAssets-ecoplan/img/agentur/profine-besonderheit-marktplatz-en.svg) Marketplace for the window trade: own range and third-party ranges in one cart ## Result With ECOPLAN, profine replaced the outdated shop, after a failed attempt with a B2C solution, with a B2B solution that works directly with SAP, runs in 10 countries, and adds new countries within a few weeks. ## Further development Since go-live, ECOPLAN has been developing the solution further together with profine: rollout to additional countries, trade-oriented ordering functions, dealer overviews in the customer portal, and most recently the expansion into a marketplace for the window trade. ## Customer voice > ECOPLAN understands the requirements of a manufacturer and consistently relies on standard functions. As a result, our solution was introduced efficiently and is easy to maintain. Dr. Dominik Eberl, Head of eBusiness, profine GmbH ### Related topics [B2B web shop](/en/b2b-commerce/b2b-webshop.php) [Customer portal](/en/b2b-commerce/customer-portal.php) [SAP integration](/en/integration/) [Construction](/en/industries/construction.php) Project inquiry ## Are you planning a similar project? Tell us about your requirements, processes, and system landscape. **Simply fill out the form. We will get back to you within 2 business days.** If you would rather talk directly, book an appointment with us. You will receive an initial expert assessment, in 30 minutes by video conference. [Book a call directly](/en/contact/book-a-call.php) ## FAQ – Frequently asked questions ### Which solution runs at profine? A B2B web shop, a customer portal, and a marketplace for the window trade with around 80,000 own products plus third-party ranges, integrated with SAP ECC 6.0. ### How quickly was the rollout carried out? Go-live in Germany in 2023, then 8 more countries in 9 months, 10 countries in total. ### What do manufacturers look for when choosing an agency for their B2B web shop and customer portal? Example: profine profine chose ECOPLAN because of its experience with manufacturers and industrial companies and above all because of its SAP expertise. ECOPLAN consistently relies on standard functions. ### How does the SAP integration work at profine? ECOPLAN integrates the solution directly with SAP ECC 6.0. Prices and availability come from SAP at runtime, ECOPLAN passes the shopping cart via Sales Order Simulate and creates the order via Sales Order Create. This lets profine use the existing SAP processes, for example for transport costs and individual customer conditions. ### How does profine control different product ranges per country? Each country has its own product ranges, both for own products and for third-party ranges. ECOPLAN orchestrates this through visibility controls per country and sales organization. This way, each customer sees exactly the product range that applies in their market. ### What benefits do dealers get from the profine customer portal? In the customer portal, dealers see order status, delivery status, backorders, order history, and costs at a glance. Software for tradespeople often lacks such functions. In addition, there are trade-oriented overviews by profile type and profile color for ordering and reordering per construction site.