--- title: "Prodinger case study: B2B web shop with Oracle | ECOPLAN" description: "In 2026 ECOPLAN built the B2B web shop for the PRODINGER Group: Oracle integration, self-registration for new customers, four months from kickoff to go-live." url: "https://www.ecoplan.com/en/references/prodinger.php" --- # Prodinger: B2B web shop with Oracle integration, four months from project kickoff to go-live In 2026, ECOPLAN built the B2B web shop for the PRODINGER Group, a family-run provider of packaging, logistics, and trading solutions. Because the previous system had been discontinued, the new solution had to be live by the end of the third quarter at the latest. ECOPLAN launched the complete, Oracle-integrated shop in four months, from project kickoff in April to go-live in August. [View Prodinger shop](https://www.prodinger.de/) ![B2B web shop with Oracle integration, volume tiers, and contracts](/wAssets-ecoplan/img/agentur/hero-prodinger-en.svg) B2B web shop with Oracle integration, volume tiers, and contracts 4 Months from project start to go-live 14 Logistics sites of the customer Oracle Connected via Oracle Integration Cloud ## Key facts at a glance ### Customer PRODINGER Group ### Industry Packaging, logistics, and trading ### Website www.prodinger.de ### Company Family-run, 100 years of history, 500 employees, 14 logistics sites, €250 million in revenue ### ECOPLAN customer since 2026 ### Timeline Workshops January 2026, project kickoff April 2026, go-live August 2026 ### Markets Germany ### Solutions B2B web shop with self-registration for new customers ### ERP Oracle, integrated via Oracle Integration Cloud (OIC) ### Other systems PIM cobby, middleware ## About PRODINGER The PRODINGER Group combines 100 years of corporate history with a modern corporate identity. As a family-run group of companies with locations throughout Germany, it develops customized packaging, logistics, and retail solutions. Approximately 500 employees at 14 logistics locations handle 350,000 shipping items annually, generating revenue of €250 million. ![Logistics center of the PRODINGER Group in Bad Rodach](/wAssets-ecoplan/img/referenzen/projektstories/weblication/wThumbnails/Logistikzentrum_BadRodach_P3-4180a76f930d25bg45a1e54cacca701f.webp) Logistics center of the PRODINGER Group in Bad Rodach ## Starting situation PRODINGER's previous system had been discontinued and had to be replaced by the end of the third quarter of 2026 at the latest. The company was looking for a partner that could reliably implement the new solution within this tight time frame and integrate it with the Oracle ERP. ## Why ECOPLAN PRODINGER chose ECOPLAN because of its experience in the packaging sector, its integration expertise, and its ability to implement quickly. The approach of relying on efficient solutions with standard functions was also decisive. ## Approach The requirements and integration workshops took place in January 2026, and project kickoff followed in April. In August the complete shop went live, on schedule and ahead of the deadline. This was made possible by clear project management and good communication between PRODINGER, an external consultant, the Oracle Integration Cloud service provider, and ECOPLAN. ## Integration ECOPLAN integrated the shop with the Oracle ERP via middleware and Oracle Integration Cloud (OIC). Prices and availability come from Oracle at runtime. ECOPLAN passes the order parameters from the shopping cart to Oracle, where the order is calculated and created. Product data comes from the cobby PIM. ![Animated product page of a shipping carton in the Prodinger B2B shop: price, availability and contact person come live from Oracle ERP, the product data from the PIM cobby](/wAssets-ecoplan/img/agentur/prodinger-produktseite-verpackung-animiert-en.svg) Product page for a shipping carton: price, availability and contact person from Oracle ERP, product data from PIM cobby ## What was not easy New customers were to be able to register in the shop immediately and be created in the ERP automatically. To make this work reliably, ECOPLAN built in numerous checks, including an address check in the ERP and address verification. ## Special features of the solution Variants Price tiers Reordering Call-offs Registration Variants ### Variant diversity and customer-specific product ranges Each customer sees exactly the products and versions that apply to them. ![Variant diversity and customer-specific product ranges: selection and range per customer](/wAssets-ecoplan/img/agentur/prodinger-besonderheit-varianten-sortimente-en.svg) Variant diversity and customer-specific product ranges: selection and range per customer Price tiers ### Volume-based price tiers Prices adjust automatically to the quantity ordered. ![Volume-based price tiers: the price adjusts automatically to the ordered quantity](/wAssets-ecoplan/img/agentur/prodinger-besonderheit-mengenstaffeln-en.svg) Volume-based price tiers: the price adjusts automatically to the ordered quantity Reordering ### Easy reordering For recurring needs ![Easy reordering: reorder previous orders with one click](/wAssets-ecoplan/img/agentur/prodinger-besonderheit-nachbestellung-en.svg) Easy reordering: reorder previous orders with one click Call-offs ### Call-off orders and contracts Customers call off agreed quantities directly online. ![Call-off orders and contracts: call off agreed quantities online](/wAssets-ecoplan/img/agentur/prodinger-besonderheit-abrufauftraege-en.svg) Call-off orders and contracts: call off agreed quantities online Registration ### Self-registration with automatic creation in the ERP Safeguarded by address checks ![Self-registration with address check and automatic creation in the ERP](/wAssets-ecoplan/img/agentur/prodinger-besonderheit-selbstregistrierung-en.svg) Self-registration with address check and automatic creation in the ERP ## Result With ECOPLAN, PRODINGER replaced the discontinued system on schedule: four months from project kickoff to go-live, with the complete solution instead of a minimal version. Since then, new customers can register themselves and order immediately. ## Customer testimonials > Because our old system was being replaced, we were under time pressure. Thanks to ECOPLAN's professional work, we met all deadlines. Hendrik Bülte, Head of E-Commerce & Marketing, PRODINGER Group > Working with ECOPLAN was very professional. I will recommend ECOPLAN for further projects. Umut Cicekdal, external consultant ### Related topics [B2B web shop](/en/b2b-commerce/b2b-webshop.php) [ERP integration](/en/integration/) [Costs & project duration](/en/services/b2b-webshop-costs.php) [Packaging](/en/industries/packaging.php) Project inquiry ## Are you planning a similar project? Tell us about your requirements, processes, and system landscape. **Simply fill out the form. We will get back to you within 2 business days.** If you would rather talk directly, book an appointment with us. You will receive an initial expert assessment, in 30 minutes by video conference. [Book a call directly](/en/contact/book-a-call.php) ## FAQ – Frequently asked questions ### How long does it take to introduce a B2B web shop for packaging? Example: Prodinger The Prodinger project took four months from project kickoff in April 2026 to go-live in August 2026. The requirements and integration workshops had already taken place in January 2026. ### What do packaging manufacturers look for when choosing an agency for their B2B web shop? Example: Prodinger Prodinger chose ECOPLAN because of its experience in the packaging sector, its integration expertise, and its ability to implement quickly. The approach of relying on efficient solutions with standard functions was also decisive. ### How is the Prodinger shop integrated with Oracle? ECOPLAN integrated the shop with the Oracle ERP via middleware and Oracle Integration Cloud (OIC). Prices and availability come from Oracle at runtime, the order parameters from the shopping cart are passed to Oracle, where the order is calculated and created. Product data comes from the cobby PIM. ### How does self-registration for new customers work at Prodinger? New customers register in the shop immediately and are created in the ERP automatically. To make this work reliably, ECOPLAN built in numerous checks, including an address check in the ERP and address verification. ### What are the special features of the Prodinger shop? Variant diversity and customer-specific product ranges, volume tiers, easy reordering, call-off orders and contracts, and self-registration with automatic creation in the ERP.