--- title: "Oest case study: B2B web shop with SAP in four months | ECOPLAN" description: "Since 2019, ECOPLAN has supported the online shops of the Oest Group: B2B and B2C web shop in one solution, SAP integration, four months from workshop to go-live." url: "https://www.ecoplan.com/en/references/oest.php" --- # Oest: B2B and B2C web shop in one solution, live with SAP integration in four months Since 2019, ECOPLAN has supported the online shops of the Oest Group, a mid-sized family-owned company for lubricants, energy, and specialty fuels. Only four months passed from the first workshop to go-live, for a complete B2B web shop with SAP integration, not a minimal version. The same solution also runs a B2C shop for private customers. [View Oest shop](https://shop.oest.de/) ![Oest: B2B and B2C web shop in one solution](/wAssets-ecoplan/img/agentur/hero-oest-en.svg) Oest: B2B and B2C web shop in one solution 4 Months from workshop to go-live 1 Instance for B2B and B2C shop SAP ECC connected ## Key facts at a glance ### Customer Oest Group, Freudenstadt ### Industry Chemicals, lubricants, energy, and specialty fuels ### Website www.oest.de ### Company Family-owned since 1915, around 300 employees, locations across Europe ### ECOPLAN customer since November 2019 ### Project duration Four months from the first workshop to go-live ### Solutions B2B web shop and B2C web shop in one instance, additional shop for Switzerland ### ERP SAP ECC ### Other systems PIM ## About Oest The Oest Group was founded in 1915 by Johann Georg Oest in Freudenstadt as a factory for technical oils and greases. Today it is an internationally active, mid-sized, family-owned group of companies with locations across Europe and around 300 employees. Its focus areas are lubricants, energy, mechanical engineering, and specialty fuels. In 1952, Oest was a co-founder of the German AVIA. ![Machining with cutting fluid: a metal part is processed on a lathe with oil](/wAssets-ecoplan/img/referenzen/projektstories/weblication/wThumbnails/AdobeStock_94995605-f829e87526f10afg6834aae7ac667e29.webp) Machining with cutting fluid: a metal part is processed on a lathe with oil ## Starting situation Oest did not yet have an online shop. A first attempt with a B2C-oriented agency produced no results, mainly because of a lack of experience with SAP integration. The project was stopped. Oest was looking for an experienced B2B service provider and a solution that covers as much as possible with standard functions. Efficiency was a high priority for Oest from the start. ## Why ECOPLAN Oest chose ECOPLAN because of its experience with SAP integrations in industrial B2B and its consistent approach of implementing as much as possible with standard functions. ## Approach Project kickoff was in November 2019, and four months later the complete B2B web shop with SAP integration went live. Meticulous planning of the integration was decisive for the pace. On Oest's side, internal SAP experts and an SAP service provider worked through the tasks very carefully, so ECOPLAN and everyone involved could move forward without delays. ## Integration Both shops, B2B and B2C, run in a shared instance and are integrated with the same SAP system and the same other systems. Prices and availability come from SAP at runtime. ECOPLAN passes the shopping cart to SAP via Sales Order Simulate and creates the order via Sales Order Create, so the existing SAP processes and conditions are used directly, for business and private customers alike. ![Shopping cart in the shop and SAP: request price and availability via Sales Order Simulate, response via BAPI back to the cart, create the order via Sales Order Create](/wAssets-ecoplan/img/agentur/sap-warenkorb-oest-animiert-en.svg) Shopping cart and SAP: Sales Order Simulate, BAPI response and Sales Order Create ## What was not easy Because Oest had no online shop until then, the product data first had to be prepared and the know-how for professional shop operation had to be built up. The shop was also meant to win new customers. Oest's employees got up to speed on online marketing very quickly and, together with ECOPLAN, built a professional shop with a convincing shopping experience. ## Special features of the solution Chemicals B2B and B2C Switzerland Chemicals ### Chemical industry requirements Safety data sheets directly on the product, hazardous substance labeling, and container sizes that determine the units in which products can be ordered. ![Chemical industry requirements: safety data sheet, hazard labeling and containers](/wAssets-ecoplan/img/agentur/oest-besonderheit-chemie-en.svg) Chemical industry requirements: safety data sheet, hazard labeling and containers B2B and B2C ### Hybrid solution B2B and B2C A B2B web shop for business customers and a B2C web shop for private customers with a selected product range run in one instance, both on the same system and data foundation. ![Hybrid solution: B2B and B2C shop in one instance on a shared data foundation](/wAssets-ecoplan/img/agentur/oest-besonderheit-hybrid-en.svg) Hybrid solution: B2B and B2C shop in one instance on a shared data foundation Switzerland ### Switzerland There is also a separate shop for Switzerland. ![Switzerland: separate shop with prices in Swiss francs](/wAssets-ecoplan/img/agentur/oest-besonderheit-schweiz-en.svg) Switzerland: separate shop with prices in Swiss francs ## Result With ECOPLAN, Oest took a complete B2B web shop integrated with SAP live in just four months, after a failed first attempt. B2B and B2C business run on a shared platform, and the shop also helps Oest win new customers. ## Customer voice ![Stefan Kretschel, Manager Business Development](/wAssets-ecoplan/img/agentur/weblication/wThumbnails/portrait-stefan-kretschel-oest-81b5be9e-6e4e3d30@ll.jpg) Stefan Kretschel > ECOPLAN took our B2B and B2C shops live in just four months, including SAP integration. Stefan Kretschel, Manager Business Development, Oest Holding GmbH ### Related topics [B2B web shop](/en/b2b-commerce/b2b-webshop.php) [SAP integration](/en/integration/) [Costs & project duration](/en/services/b2b-webshop-costs.php) [Chemicals](/en/industries/chemicals.php) Project inquiry ## Are you planning a similar project? Tell us about your requirements, processes, and system landscape. **Simply fill out the form. We will get back to you within 2 business days.** If you would rather talk directly, book an appointment with us. You will receive an initial expert assessment, in 30 minutes by video conference. [Book a call directly](/en/contact/book-a-call.php) ## FAQ – Frequently asked questions ### How long does it take to introduce a B2B web shop with SAP integration? Example: Oest In the Oest project, four months passed from the first workshop in November 2019 to the go-live of the complete B2B web shop with SAP integration. ### What do chemical companies look for when choosing an agency for their B2B web shop? Example: Oest Oest chose ECOPLAN because of its experience with SAP integrations in industrial B2B and its consistent approach of implementing as much as possible with standard functions. ### Which shops run at Oest? A B2B and a B2C shop in one instance, plus an additional shop for Switzerland, integrated with SAP ECC and the PIM. ### How do the B2B and B2C shops at Oest run in one instance? Both shops run in a shared instance on the same system and data foundation and are integrated with the same SAP system. The B2C shop for private customers offers a selected product range. Prices and availability come from SAP at runtime, for business and private customers alike. ### Which chemical industry requirements does the Oest shop cover? The shop displays safety data sheets directly on the product and shows hazardous substance labeling. Container sizes determine the units in which products can be ordered. ### What is especially challenging about a chemical company's first online shop? Example: Oest Oest had no online shop before, so the product data first had to be prepared and the know-how for professional shop operation had to be built up. The shop was also meant to win new customers. Oest's employees quickly got up to speed on online marketing and built the shop together with ECOPLAN.