---
title: "B2B web shop agency: project and ERP integration | ECOPLAN"
description: "ECOPLAN has built B2B web shops for industry and manufacturers since 1998: customer-specific prices, product ranges, and approvals, directly from your ERP."
url: "https://www.ecoplan.com/en/b2b-commerce/b2b-webshop.php"
---

# B2B web shop agency for industry and manufacturers

As a specialized B2B web shop agency, ECOPLAN designs and builds complex B2B web shops and connects them to existing ERP, PIM, and CRM systems.

[Request a project](#contact)

[Book a call directly](/en/contact/book-a-call.php)

B2B web shop since 1998

100% B2B

ERP and system integration

![B2B web shop with customer prices and availability from the ERP](/wAssets-ecoplan/img/agentur/webshop-hero-kundenpreise-erp-en.svg)

B2B web shop with customer prices and availability from the ERP

![adn](/wAssets-ecoplan/img/referenzen/adn.svg)

![WashTec](/wAssets-ecoplan/img/referenzen/washtec.svg)

![TIB Chemicals](/wAssets-ecoplan/img/referenzen/tib-chemicals.svg)

![sera](/wAssets-ecoplan/img/referenzen/sera.svg)

![Schweizer Salinen](/wAssets-ecoplan/img/referenzen/schweizer-salinen.svg)

![rose plastic](/wAssets-ecoplan/img/referenzen/rose-plastic.svg)

![Purell](/wAssets-ecoplan/img/referenzen/purell.svg)

![profine](/wAssets-ecoplan/img/referenzen/profine.svg)

![Pfinder](/wAssets-ecoplan/img/referenzen/pfinder.svg)

![Oest Gruppe](/wAssets-ecoplan/img/referenzen/oest.svg)

![Obermeier](/wAssets-ecoplan/img/referenzen/obermeier.svg)

![Marantec](/wAssets-ecoplan/img/referenzen/marantec.svg)

![Kora](/wAssets-ecoplan/img/referenzen/kora.svg)

![Josera](/wAssets-ecoplan/img/referenzen/josera.svg)

![Gühring](/wAssets-ecoplan/img/referenzen/guehring.svg)

![Filtration Group](/wAssets-ecoplan/img/referenzen/filtration-group.svg)

![Farmchamps](/wAssets-ecoplan/img/referenzen/farmchamps.svg)

![aps](/wAssets-ecoplan/img/referenzen/aps.svg)

![Amann Group](/wAssets-ecoplan/img/referenzen/amann.svg)

## What sets a B2B web shop apart from a B2C shop

In a classic B2C online shop, customers generally see largely uniform prices, product ranges, and ordering processes. In B2B, by contrast, the business relationship is individual: customers have their own terms and product ranges, different roles and permissions, and specific ordering and approval processes.

![Customer-specific prices and availability in the B2B product range](/wAssets-ecoplan/img/agentur/webshop-kundenpreise-verfuegbarkeit-en.svg)

Customer-specific prices and availability in the B2B product range

## ECOPLAN specializes in B2B requirements and has built B2B web shops for industrial companies and manufacturers since 1998.

1998

28 years of B2B web shop experience

500+

B2B projects

100%

B2B

SAP

and other ERP systems

## Connect your B2B web shop to ERP and enterprise systems

ECOPLAN integrates customer-specific prices, terms and conditions, product ranges, availability, and order information directly from existing enterprise systems into the web shop.

Orders then go into the ERP, where they are processed further in existing business processes. Product data can come from PIM systems, customer information from CRM systems, and additional functions from connected specialist systems.

![Product page with price and availability live from ERP, PIM, and CRM](/wAssets-ecoplan/img/agentur/produktseite-preis-verfuegbarkeit-live-en.svg)

Product page with price and availability live from ERP, PIM, and CRM

**ERP, e.g.:**

**SAP**

![abas logo](/wAssets-ecoplan/img/agentur/logo-abas.svg)

abas

![Infor logo](/wAssets-ecoplan/img/agentur/logo-infor.svg)

Infor

![proALPHA logo](/wAssets-ecoplan/img/agentur/logo-proalpha.svg)

proALPHA

![Microsoft Dynamics NAV and Microsoft Business Central](/wAssets-ecoplan/img/agentur/logo-microsoft-dynamics-nav-business-central.svg)

Microsoft Dynamics

![Oracle logo](/wAssets-ecoplan/img/agentur/logo-oracle.svg)

Oracle

**CRM, e.g.**
:

![Salesforce logo](/wAssets-ecoplan/img/agentur/logo-salesforce.svg)

Salesforce

![HubSpot logo](/wAssets-ecoplan/img/agentur/logo-hubspot.svg)

HubSpot

![Microsoft Dynamics 365 logo](/wAssets-ecoplan/img/agentur/logo-microsoft-dynamics-nav-business-central.svg)

Microsoft Dynamics 365

**SugarCRM**

**PIM, e.g.**
:

![Akeneo logo](/wAssets-ecoplan/img/agentur/logo-akeneo.svg)

Akeneo

![Pimcore logo](/wAssets-ecoplan/img/agentur/logo-pimcore.svg)

Pimcore

**Centric PXM**

**Other systems:**

**Configurators**

**Catalog systems**

[More about ERP & system integration](/en/integration/)

## How an integrated B2B web shop relieves your sales team

Customers can handle many tasks themselves, such as retrieving individual prices and product ranges, checking availability, placing orders, and getting information.

Through integration with ERP and other enterprise systems, orders and data flow directly into existing processes. This reduces routine inquiries, manual order entry, and sources of error.

![Order in the shop is created automatically in the ERP, sales is relieved of routine inquiries](/wAssets-ecoplan/img/agentur/webshop-entlastung-vertrieb-en.svg)

Order in the shop is created automatically in the ERP, sales is relieved of routine inquiries

Fewer routine inquiries

Less manual order entry

More self-service

More time for consulting and selling

## Services for implementing your B2B web shop

As a specialized implementation partner, ECOPLAN supports companies from analysis and conceptual design through technical implementation and integration to rollout and ongoing operations.

We combine B2B process knowledge with technical implementation expertise and many years of experience integrating existing enterprise systems.

**01**

**Analysis & consulting**

**02**

**Conceptual design**

**03**

**Implementation**

**04**

**Integration**

**05**

**Rollout**

**06**

**Support & further development**

[Services from analysis to support](/en/services/#anchor_prozess)

## B2B web shops for different industries

ECOPLAN builds B2B web shops for industrial companies and manufacturers with industry-specific requirements for products, product ranges, prices, ordering processes, and system integration.

![Industry catalog with products from different industries](/wAssets-ecoplan/img/agentur/branchenkatalog-produkte-industrien-en.svg)

Industry catalog with products from different industries

[Mechanical engineering](/en/industries/mechanical-engineering.php)

[Tools](/en/industries/tools.php)

[Packaging](/en/industries/packaging.php)

[Chemicals](/en/industries/chemicals.php)

[Electrical industry](/en/industries/electrical.php)

[Construction](/en/industries/construction.php)

[Feed and food](/en/industries/feed-and-food.php)

[Our industry experience](/en/industries/)

## Multishop: multiple countries, brands, and sales channels in one solution

ECOPLAN builds multishop solutions for multiple countries, sales organizations, and brands. Each unit can have its own languages, product ranges, prices, and processes, and orders are passed to the responsible ERP.

[More on multishop & scaling](/en/services/#anchor_prozess)

![Multishop: separate shops for multiple countries, connected to the respective ERP](/wAssets-ecoplan/img/agentur/multishop-laender-erp-en.svg)

Multishop: separate shops for multiple countries, connected to the respective ERP

## ECOPLAN B2B web shops in practice

![Gühring logo](/wAssets-ecoplan/img/referenzen/ohne-schutzraum-schwarz/guehring.svg)

Gühring

### Gühring - Tools

B2B web shop for over 20 countries, multiple brands, and different ERP systems.

[View Gühring case study](/en/references/guehring.php)

![Oest logo](/wAssets-ecoplan/img/referenzen/ohne-schutzraum-schwarz/oest.svg)

Oest

### Oest - Chemicals

B2B web shop with SAP integration, implemented and taken live within four months.

[View Oest case study](/en/references/oest.php)

![Driventic logo](/wAssets-ecoplan/img/referenzen/ohne-schutzraum-schwarz/driventic.svg)

Driventic

### Driventic - Mechanical engineering

B2B web shop with complex bills of materials and integrated spare parts functions for the after-sales business.

[View B2B e-commerce case studies](/en/references/)

## We build web shops with award-winning solutions

avanta is recognized as a **Leader** in the category "**B2B E-Commerce Platforms & Shop Systems**" on OMR Reviews.

More about the award

[Learn more about the award on avanta.info](https://www.avanta.info/en/ressources/blog/leader-b2b-e-commerce-omr-reviews.php)

![avanta logo](/wAssets-ecoplan/img/logo/02_Logo_avanta_RGB.svg)

avanta

![OMR Reviews Leader badge](/wAssets-ecoplan/img/grafiken/OMR-Badge-1.svg)

OMR Reviews Leader badge

Project inquiry

## Looking for an experienced partner for your B2B web shop?

Whether it is a new launch, replacing an existing solution, or tighter integration with ERP and other enterprise systems: as a specialized B2B web shop agency, ECOPLAN supports you from conceptual design through implementation and further development.

**Simply fill out the form. We will get back to you within 2 business days.**

If you would rather talk directly, book an appointment with us. You will receive an initial expert assessment, in 30 minutes by video conference.

[Book a call directly](/en/contact/book-a-call.php)

## FAQ – Frequently asked questions

### What sets a B2B web shop apart from a B2C shop?

In B2B, customers have their own terms and product ranges, different roles and permissions, and their own ordering and approval processes. A B2B web shop reflects this instead of offering everyone the same prices and processes.

### How is the web shop integrated with ERP, PIM, and CRM?

ECOPLAN integrates prices, terms and conditions, product ranges, availability, and order information directly from the existing systems. Orders go into the ERP and are processed further there. Product data can come from the PIM, customer information from the CRM.

### Can a web shop support multiple countries and brands?

Yes, as a multishop. Each unit can have its own languages, product ranges, prices, and processes, and orders go to the responsible ERP. At Gühring, 30 websites for 20 countries run on one platform.

### How does an integrated B2B web shop relieve the sales team?

Customers retrieve individual prices and product ranges themselves, check availability, and place orders on their own. Orders and data flow directly into existing processes. This reduces routine inquiries, manual order entry, and sources of error, and frees up more time for consulting and selling.

### What experience does ECOPLAN have with B2B web shops in industry?

ECOPLAN has built B2B web shops for industrial companies and manufacturers since 1998. At Oest in the chemicals industry, a B2B web shop with SAP integration was implemented and taken live within four months. For Driventic in mechanical engineering, ECOPLAN built a web shop with complex bills of materials and integrated spare parts functions for the after-sales business.

### Can ECOPLAN replace or more closely integrate an existing B2B web shop?

Yes. ECOPLAN supports new launches as well as the replacement of an existing solution and tighter integration with ERP and other enterprise systems. Support ranges from analysis and conceptual design through implementation and rollout to support and further development.