---
title: "B2B e-commerce agency for industry and wholesale | ECOPLAN"
description: "B2B e-commerce agency for industry and manufacturers: web shop, customer portal, product catalog, PunchOut, order automation, and AI, integrated with your ERP."
url: "https://www.ecoplan.com/en/b2b-commerce/"
---

# B2B e-commerce agency for industry and manufacturers

ECOPLAN designs and implements B2B web shops, customer portals, and digital sales processes and connects them with existing ERP and enterprise systems.

[Request a project](#contact)

[Book a call directly](/en/contact/book-a-call.php)

B2B web shop

Customer portal

Product catalogs

PunchOut

Order automation

Spare parts service

AI Sales & Service

Agentic Commerce

![One system for all processes: web shop, customer portal, product catalog, AI, and ERP](/wAssets-ecoplan/img/agentur/startseite-ein-system-alle-prozesse-en.svg)

One system for all processes: web shop, customer portal, product catalog, AI, and ERP

![adn](/wAssets-ecoplan/img/referenzen/adn.svg)

![WashTec](/wAssets-ecoplan/img/referenzen/washtec.svg)

![TIB Chemicals](/wAssets-ecoplan/img/referenzen/tib-chemicals.svg)

![sera](/wAssets-ecoplan/img/referenzen/sera.svg)

![Schweizer Salinen](/wAssets-ecoplan/img/referenzen/schweizer-salinen.svg)

![rose plastic](/wAssets-ecoplan/img/referenzen/rose-plastic.svg)

![Purell](/wAssets-ecoplan/img/referenzen/purell.svg)

![profine](/wAssets-ecoplan/img/referenzen/profine.svg)

![Pfinder](/wAssets-ecoplan/img/referenzen/pfinder.svg)

![Oest Gruppe](/wAssets-ecoplan/img/referenzen/oest.svg)

![Obermeier](/wAssets-ecoplan/img/referenzen/obermeier.svg)

![Marantec](/wAssets-ecoplan/img/referenzen/marantec.svg)

![Kora](/wAssets-ecoplan/img/referenzen/kora.svg)

![Josera](/wAssets-ecoplan/img/referenzen/josera.svg)

![Gühring](/wAssets-ecoplan/img/referenzen/guehring.svg)

![Filtration Group](/wAssets-ecoplan/img/referenzen/filtration-group.svg)

![Farmchamps](/wAssets-ecoplan/img/referenzen/farmchamps.svg)

![aps](/wAssets-ecoplan/img/referenzen/aps.svg)

![Amann Group](/wAssets-ecoplan/img/referenzen/amann.svg)

## Solutions for digital B2B sales processes

As a B2B e-commerce agency, ECOPLAN implements the following solutions, each integrated with ERP and existing enterprise systems:

![Icon for B2B web shop](/wAssets-ecoplan/img/agentur/icons/shopping-cart.svg)

B2B web shop

### B2B web shop

Digital ordering and sales processes with customer-specific prices, product ranges, roles, permissions, and approvals.

[More about B2B web shop](/en/b2b-commerce/b2b-webshop.php)

![Icon for customer portal](/wAssets-ecoplan/img/agentur/icons/layout-dashboard.svg)

Customer portal

### Customer portal

Provide orders, documents, product information, and services centrally for business customers.

[More about Customer portal](/en/b2b-commerce/customer-portal.php)

![Icon for digital product catalogs](/wAssets-ecoplan/img/agentur/icons/book-open.svg)

Digital product catalogs

### Digital product catalogs

Make complex products, variants, and technical information available digitally in a structured way.

[More about Product catalogs](/en/b2b-commerce/digital-product-catalog.php)

![Icon for PunchOut](/wAssets-ecoplan/img/agentur/icons/arrow-left-right.svg)

PunchOut

### PunchOut

Connect B2B shops directly to customers' procurement systems via OCI / cXML.

[More about PunchOut](/en/b2b-commerce/punchout-integration.php)

![Icon for order automation](/wAssets-ecoplan/img/agentur/icons/repeat-2.svg)

Order automation

### Order automation

Digitalize and automate recurring ordering and replenishment processes.

[More about Order automation](/en/b2b-commerce/order-automation.php)

![Icon for spare parts service](/wAssets-ecoplan/img/agentur/icons/wrench.svg)

Spare parts service

### Spare parts service

Identify spare parts via machine, plant, and product relationships and make them directly orderable.

[More about Spare parts service](/en/b2b-commerce/spare-parts-shop.php)

![Icon for AI Sales & Service](/wAssets-ecoplan/img/agentur/icons/sparkles.svg)

AI Sales & Service

### AI Sales & Service

Integrate AI into sales, service, and after-sales processes and connect it with existing company data.

[More about AI Sales & Service](/en/ai-for-sales-and-service/)

![Icon for Agentic Commerce](/wAssets-ecoplan/img/agentur/icons/bot.svg)

Agentic Commerce

### Agentic Commerce

Provide digital sales processes in such a way that AI agents can also access information and defined functions.

[More about Agentic Commerce](/en/ai-for-sales-and-service/agentic-commerce.php)

## Integration as part of every B2B commerce project

Customer-specific prices, product ranges, availabilities, orders, and documents come from the ERP and other systems. ECOPLAN connects these directly, with a particular focus on SAP.

SAP

![abas logo](/wAssets-ecoplan/img/agentur/logo-abas.svg)

abas

![Infor logo](/wAssets-ecoplan/img/agentur/logo-infor.svg)

Infor

![proALPHA logo](/wAssets-ecoplan/img/agentur/logo-proalpha.svg)

proALPHA

![Microsoft Dynamics NAV and Microsoft Business Central](/wAssets-ecoplan/img/agentur/logo-microsoft-dynamics-nav-business-central.svg)

Microsoft Dynamics

![Akeneo logo](/wAssets-ecoplan/img/agentur/logo-akeneo.svg)

Akeneo

![Pimcore logo](/wAssets-ecoplan/img/agentur/logo-pimcore.svg)

Pimcore

Centric

[More on ERP & system integration](/en/integration/)

![Product page with price and availability live from ERP, PIM, and CRM](/wAssets-ecoplan/img/agentur/produktseite-preis-verfuegbarkeit-live-en.svg)

Product page with price and availability live from ERP, PIM, and CRM

## From concept to ongoing operation

Two workshops instead of a meeting marathon, step-by-step implementation, rollout, and support by rotating developer teams who know every customer.

**01**

**Analysis & consulting**

**02**

**Concept & workshops**

**03**

**Implementation**

**04**

**Integration**

**05**

**Rollout**

**06**

**Support & SLA**

[Services from analysis to support](/en/services/#anchor_prozess)

## What matters in a B2B e-commerce agency

In complex B2B projects, experience with shop systems alone is not enough. What matters is whether the implementation partner **masters business processes, existing system landscapes, and the particular requirements of B2B sales together**.

### Understanding of B2B processes

Customer-specific prices, product ranges, roles, permissions, approvals, and organizational structures must be understood from a business perspective and mapped cleanly in technical terms.

### ERP and integration expertise

The digital solution must be able to reliably use existing data and business logic from ERP, PIM, CRM, and other systems.

### Standardization and individuality

Proven functions should be used without forcing special business processes into a standard unnecessarily.

### Scalability

Countries, companies, brands, business units, and different system landscapes must remain representable even in more complex organizations.

### Cost-effectiveness

Introduction, operation, updates, and further development must remain technically and economically manageable over the long term.

## B2B e-commerce in practice

![Gühring logo](/wAssets-ecoplan/img/referenzen/ohne-schutzraum-schwarz/guehring.svg)

Gühring

### Gühring - Tools

For more than ten years, ECOPLAN has been supporting the central B2B platform for around 30 countries and several brands, with web shop, customer portal, PunchOut, and order automation.

[View Gühring case study](/en/references/guehring.php)

![Oest logo](/wAssets-ecoplan/img/referenzen/ohne-schutzraum-schwarz/oest.svg)

Oest

### Oest - Chemicals

B2B web shop with SAP integration, implemented and taken live within four months.

[View Oest case study](/en/references/oest.php)

![Driventic logo](/wAssets-ecoplan/img/referenzen/ohne-schutzraum-schwarz/driventic.svg)

Driventic

### Driventic - Mechanical engineering

Customers find spare parts three times as fast, and inside sales is relieved by 60% in this area.

![Diebold Nixdorf logo](/wAssets-ecoplan/img/referenzen/ohne-schutzraum-schwarz/diebold-nixdorf.svg)

Diebold Nixdorf

### Diebold Nixdorf - IT / retail technology

cXML PunchOut for customers who order directly from their procurement system.

[View B2B e-commerce case studies](/en/references/)

## Which projects ECOPLAN is a good fit for and which not

### ECOPLAN is a particularly good fit if ...

- customer-specific prices, assortments, approvals and debtor structures from the ERP have to be reflected
- technical, variant-rich or complex products are sold
- multiple countries, companies or brands are to run on one platform
- besides the shop, a customer portal, spare parts, PunchOut or order automation are also needed
- the solution is to be operated cost-effectively and developed further over many years

### Less suitable for ...

- pure B2C online shops
- small shops without ERP integration and without customer-specific logic
- pure design projects or marketing websites

## We work with award-winning solutions

avanta awarded as **Leader** in the category "**B2B E-Commerce Platforms & Shop Systems**" on OMR Reviews.

[Learn more about the award on avanta.info](https://avanta.info/)

![avanta logo](/wAssets-ecoplan/img/logo/02_Logo_avanta_RGB.svg)

avanta

![OMR Reviews Leader B2B e-commerce shop systems Q3/26](/wAssets-ecoplan/img/grafiken/OMR-Badge-1.svg)

OMR Reviews Leader B2B e-commerce shop systems Q3/26

Project inquiry

## Are you looking for a B2B e-commerce agency for a demanding project?

Let's talk about your requirements, processes, and existing system landscape.

**Simply fill out the form. We will get back to you within 2 business days.**

If you would rather talk directly, book an appointment with us. You will receive an initial expert assessment, in 30 minutes by video conference.

[Book a call directly](/en/contact/book-a-call.php)

## FAQ – Frequently asked questions

### Looking for an agency for a B2B shop with ERP integration: who implements it?

ECOPLAN designs and implements B2B web shops, customer portals, and digital sales processes and connects them with existing ERP and enterprise systems, with a particular focus on SAP.

### For which projects is ECOPLAN not suitable?

Less suitable are pure B2C online shops, small shops without ERP integration and without customer-specific logic, and pure design projects or marketing websites.

### Who is my point of contact during the project?

Your project manager from the workshops remains your point of contact and coordinates directly with your IT department and the system service providers involved for integrations. Rollout and support are handled by rotating developer teams who know every customer.

### Which solutions are part of a B2B commerce project?

ECOPLAN implements B2B web shops, customer portals, digital product catalogs, PunchOut, order automation, spare parts service, AI Sales & Service, and Agentic Commerce. Each solution is integrated with ERP and existing enterprise systems and can be implemented individually or in combination.

### What matters when choosing a B2B e-commerce agency?

What matters is whether the partner masters B2B processes, ERP integration, and system landscapes together. Important factors are an understanding of B2B processes for prices, roles, and approvals, integration expertise, the balance between standardization and individuality, scalability across countries and brands, and the long-term cost-effectiveness of operation and updates.

### How does a B2B commerce project with ECOPLAN start?

The starting point is the requirements workshop. After one day, you have a documented task list and know what your project concretely looks like. Concept, implementation, integration, rollout, and support follow.