---
title: "Agentic commerce in B2B: MCP integration | ECOPLAN"
description: "Agentic commerce for B2B: ECOPLAN makes products, prices, and ordering functions accessible to your buyers"
url: "https://www.ecoplan.com/en/ai-for-sales-and-service/agentic-commerce.php"
---

# Agentic commerce for B2B

Buyers are increasingly using AI agents that search for products, compare prices, and place orders on their own. ECOPLAN makes sure these agents can find your products, retrieve your prices, and order from you, securely and under your rules.

[Request a project](#contact)

[Book a call directly](/en/contact/book-a-call.php)

AI agents as a sales channel

Your rules

Hosting in Germany

![Agentic commerce: a purchasing agent orders via the interface, approvals remain in place](/wAssets-ecoplan/img/agentur/hero-agentic-commerce-en.svg)

Agentic commerce: a purchasing agent orders via the interface, approvals remain in place

![adn](/wAssets-ecoplan/img/referenzen/adn.svg)

![WashTec](/wAssets-ecoplan/img/referenzen/washtec.svg)

![TIB Chemicals](/wAssets-ecoplan/img/referenzen/tib-chemicals.svg)

![sera](/wAssets-ecoplan/img/referenzen/sera.svg)

![Schweizer Salinen](/wAssets-ecoplan/img/referenzen/schweizer-salinen.svg)

![rose plastic](/wAssets-ecoplan/img/referenzen/rose-plastic.svg)

![Purell](/wAssets-ecoplan/img/referenzen/purell.svg)

![profine](/wAssets-ecoplan/img/referenzen/profine.svg)

![Pfinder](/wAssets-ecoplan/img/referenzen/pfinder.svg)

![Oest Gruppe](/wAssets-ecoplan/img/referenzen/oest.svg)

![Obermeier](/wAssets-ecoplan/img/referenzen/obermeier.svg)

![Marantec](/wAssets-ecoplan/img/referenzen/marantec.svg)

![Kora](/wAssets-ecoplan/img/referenzen/kora.svg)

![Josera](/wAssets-ecoplan/img/referenzen/josera.svg)

![Gühring](/wAssets-ecoplan/img/referenzen/guehring.svg)

![Filtration Group](/wAssets-ecoplan/img/referenzen/filtration-group.svg)

![Farmchamps](/wAssets-ecoplan/img/referenzen/farmchamps.svg)

![aps](/wAssets-ecoplan/img/referenzen/aps.svg)

![Amann Group](/wAssets-ecoplan/img/referenzen/amann.svg)

## When it's no longer just people who buy

An example: the AI agent of a machine builder detects that certain tools are running low. It requests price and delivery date from several suppliers and orders from the best-fitting provider, within the budget and rules set by purchasing.

For B2B providers, this means: an agent does not read a website the way a human does. It needs structured data and clearly defined functions. Providers that do not supply these will not be considered for such orders.

![Agentic commerce: agent, shop, and ERP with approval rules](/wAssets-ecoplan/img/agentur/agentic-commerce-agent-shop-erp-freigaberegeln-en.svg)

Agentic commerce: buying and sales agents with human in the loop

**01**

**Identify demand**

**02**

**Find products**

**03**

**Request quotes**

**04**

**Check terms**

**05**

**Place orders**

## How your company becomes reachable for AI agents

ECOPLAN provides product data, prices, availability, and ordering functions via an MCP server. MCP (Model Context Protocol) is an open standard through which AI agents talk to enterprise systems, comparable to a common language between agent and shop.

You decide what an agent may see and do: which customers, which product ranges, which order limits, and where human approval is required. The data continues to come from your shop and ERP and is hosted in Germany.

Research products

Retrieve prices & terms

Check availability

Prepare quotes

Place orders

[More on MCP](/en/integration/#a-ki)

![AI agent accesses shop and ERP via an MCP server](/wAssets-ecoplan/img/agentur/agentic-commerce-mcp-server-en.svg)

AI agent accesses shop and ERP via an MCP server

## Services for agentic commerce

ECOPLAN works with you to clarify which data and functions AI agents may use, defines rules and approvals, sets up the MCP server, and connects shop and ERP. The access is then tested with real AI agents and expanded step by step.

**01**

**Analysis & consulting**

**02**

**Rules & permissions**

**03**

**MCP server & MCP services**

**04**

**APIs & middleware**

**05**

**Shop & ERP integration**

**06**

**Agent integration**

**07**

**Tests with AI agents**

**08**

**Further development**

## We work with award-winning solutions

avanta awarded as **Leader** in the category "**B2B E-Commerce Platforms & Shop Systems**" on OMR Reviews.

We show you which of your data and processes can already be made available to AI agents today and how you keep control while doing so.

[Learn more about the award on avanta.info](https://avanta.info/)

![avanta logo](/wAssets-ecoplan/img/logo/02_Logo_avanta_RGB.svg)

avanta

![OMR Reviews Leader B2B e-commerce shop systems Q3/26](/wAssets-ecoplan/img/grafiken/OMR-Badge-1.svg)

OMR Reviews Leader B2B e-commerce shop systems Q3/26

Project inquiry

## Want to open your business to AI agents?

We show you which of your data and processes can already be made available to AI agents today and how you keep control while doing so.

**Simply fill out the form. We will get back to you within 2 business days.**

If you would rather talk directly, book an appointment with us. You will receive an initial expert assessment, in 30 minutes by video conference.

[Book a call directly](/en/contact/book-a-call.php)

## FAQ – Frequently asked questions

### What is agentic commerce in B2B?

Agentic commerce refers to purchasing through AI agents that search for products, compare prices, and place orders on their own. For B2B suppliers, this means their product data, prices, and ordering functions must be discoverable and orderable for such agents. ECOPLAN implements this through an MCP server.

### What is MCP?

MCP (Model Context Protocol) is an open standard that lets AI agents communicate with business systems. ECOPLAN provides product data, prices, availability, and ordering functions through an MCP server.

### Who decides what an AI agent may do at a B2B supplier?

The supplier sets the rules itself: which customers, which product ranges, and which order limits apply, and where a person has to approve. The data continues to come from the shop and ERP and is hosted in Germany.

### Why isn't a regular website enough for orders placed by AI agents?

An AI agent does not read a website the way a human does. It needs structured data and clearly defined functions to find products, retrieve prices, and place orders. Without such an interface, such as an MCP server, suppliers cannot be considered for orders placed by AI agents.

### What can an AI agent actually do at a B2B supplier?

Through the MCP server, an AI agent can research products at a B2B supplier, retrieve prices and terms, check availability, prepare quotes, and trigger orders. The scope depends on the rules the supplier defines.

### What services does an agentic commerce project include?

ECOPLAN clarifies with the supplier which data and functions AI agents may use, defines rules and approvals, sets up the MCP server, and integrates the shop and ERP. ECOPLAN then tests access with real AI agents and expands it step by step.