--- title: "About ECOPLAN: Experts in B2B Digitalization since 1993" description: "ECOPLAN E-Commerce GmbH: Experts in B2B digitalization and integration since 1993, over 500 projects." url: "https://www.ecoplan.com/en/agency/" --- # About ECOPLAN: Experts in B2B digitalization since 1993 ECOPLAN is a digital agency for B2B processes in sales, service, and after sales. It combines consulting, integration, and implementation into end-to-end digital solutions for industrial companies and manufacturers. [Request a project](#contact) [Book a call directly](/en/contact/book-a-call.php) B2B digitalization since 1993 Over 500 B2B projects 100% B2B ![ECOPLAN team in the office](/wAssets-ecoplan/img/weblication/wThumbnails/e-commerce-agentur-f1ffd8f2-ecb04a97@672w.jpg) ![ECOPLAN team members in discussion](/wAssets-ecoplan/img/weblication/wThumbnails/EcoPlan-1281-6165a3ab-cd005a6c@ll.jpg) ![B2B commerce consulting at ECOPLAN](/wAssets-ecoplan/img/weblication/wThumbnails/ecoplan-b2b-commerce-consulting-e125e0bb-cd005a6c@ll.jpg) ![Discussing an AI concept as a team](/wAssets-ecoplan/img/weblication/wThumbnails/ecoplan-employees-discussing-ai-concept-52566051-cd005a6c@ll.jpg) ![Planning a suitable AI architecture](/wAssets-ecoplan/img/weblication/wThumbnails/planning-of-suitable-ai-architecture-eaf402b8-cd005a6c@ll.jpg) ## ECOPLAN at a glance | Company | | --- | | Company | ECOPLAN E-Commerce GmbH | | Founded | July 1993 | | Headquarters | Künzell near Fulda, Hesse | In the heart of Germany | | Management | Dipl.-Betriebswirt Martin Rommel, Dipl.-Informatiker Marc Ring | | Profile | | Positioning | Digital agency for B2B processes | | Experience | B2B digitalization since 1993, B2B web shops since 1998, AI applications since 2024 | | Projects | Over 500 B2B projects | | Target groups | Industrial companies and manufacturers | | Offering | | Processes | Sales, service, and after sales | | Solutions | B2B web shop, customer portal, product catalog, PunchOut, order automation, spare parts service, AI applications in sales & service, AI service bot, agentic commerce | | Services | Analysis, consulting, conceptual design, implementation, integration, rollout, support | | Integration and customers | | ERP integration | e.g. SAP, Microsoft Dynamics, Infor, abas, proALPHA, Oracle | | Additional integrations | e.g. PIM, CRM, DMS, e-procurement, AI via MCP | | Customers (selection) | Gühring, profine, Josera, Marantec, TIB Chemicals, ELSPRO, Diebold Nixdorf, rose plastic | ## Philosophy ECOPLAN delivers projects according to a few clear principles: ![Icon for ERP-first](/wAssets-ecoplan/img/agentur/icons/database.svg) ERP-first ### ERP-first Data and logic are used where they are managed. Pricing logic, terms and conditions, shipping costs, delivery processes, and carrier selection are already modeled in the ERP and are made digitally usable, not rebuilt. ![Icon for integration](/wAssets-ecoplan/img/agentur/icons/cable.svg) Integration ### Integration ERP, PIM, CRM, DMS, and other systems are connected so that data, functions, and processes are not maintained or developed twice. ![Icon for standard over custom development](/wAssets-ecoplan/img/agentur/icons/blocks.svg) Standard over custom development ### Standard over custom development Custom requirements are implemented only where they are functionally necessary. This keeps operations, updates, and further development economical. ![Icon for efficiency](/wAssets-ecoplan/img/agentur/icons/gauge.svg) Efficiency ### Efficiency Clear structures and a focused approach keep effort and costs under control, from two workshops instead of a meeting marathon to a fast go-live. ![Icon for mastering complexity](/wAssets-ecoplan/img/agentur/icons/network.svg) Mastering complexity ### Mastering complexity B2B is complex. The goal is solutions that structure this complexity and make it understandable for customers and employees. ![Icon for thinking long-term](/wAssets-ecoplan/img/agentur/icons/calendar-clock.svg) Thinking long-term ### Thinking long-term Solutions are planned so that they can grow with product ranges, organizations, and markets and be operated for many years. ## Experience & history ![Icon for AI and agentic commerce](/wAssets-ecoplan/img/agentur/icons/bot.svg) AI and agentic commerce **Since 2024** ### AI and agentic commerce ECOPLAN applies its process, data, and integration expertise to artificial intelligence: AI applications for sales, service, and after sales, as well as the integration of AI agents with enterprise systems. ![Icon for full focus on B2B](/wAssets-ecoplan/img/agentur/icons/target.svg) Full focus on B2B **2010** ### Full focus on B2B ECOPLAN focuses exclusively on B2B, because of the significantly greater need for specialized solutions for complex sales, ordering, and service processes. ![Icon for full focus on B2B](/wAssets-ecoplan/img/agentur/icons/clipboard-list.svg) Full focus on B2B **Since 2010** ### Standardization ECOPLAN delivers projects for companies such as Hansgrohe, REHAU, and DEVK, in some cases worldwide. Many requirements in industrial B2B projects recur, so ECOPLAN develops functions and components to be reusable and standardizes them step by step. ![Icon for first B2B web shops](/wAssets-ecoplan/img/agentur/icons/shopping-cart.svg) First B2B web shops **1998** ### First B2B web shops For Yamaha Musikinstrumente and Minolta, some of the very first B2B online shops are created, and for the tire industry, digital ordering systems with direct ERP integration. ![Icon for the internet as a new sales channel](/wAssets-ecoplan/img/agentur/icons/globe.svg) The internet as a new sales channel **Mid-1990s** ### The internet as a new sales channel ECOPLAN makes information and functions from enterprise systems usable over the web for the first time and delivers early online applications and shops. ![Icon for digitalization of sales and business processes](/wAssets-ecoplan/img/agentur/icons/workflow.svg) Digitalization of sales and business processes **1993** ### Digitalization of sales and business processes ECOPLAN develops field sales, sales, CRM, and document management systems and implements ERP systems. Even the first field sales systems provide ERP data and capture orders digitally. Customers include Drägerwerk, Hako, and the tire industry with Goodyear, Dunlop, and Fulda Reifen. ## Long-standing partnerships ECOPLAN supports many customers across several generations of digital solutions. With Goodyear, Dunlop, and Fulda, the collaboration spanned more than 20 years. Gühring, Josera, and Amann have been customers for more than ten years, ELSPRO since 2016, TIB Chemicals since 2017, and END-Armaturen since 2018. Over such periods, a lot changes for customers: ERP systems are modernized, new countries and subsidiaries are added, and new technologies such as AI are introduced. ECOPLAN continuously evolves the solutions instead of rebuilding them from scratch every few years. ![Customer relationships over many years](/wAssets-ecoplan/img/agentur/startseite-kundenbeziehungen-ueber-jahre-en.svg) Customer relationships over many years ## Companies ECOPLAN has supported (selection) Drägerwerk | Hako | Goodyear | Dunlop | Fulda | Continental | Pirelli | Vredestein | Commerzbank | DEVK | Inter Versicherung | Yamaha | Gigaset | Minolta | REHAU | Hansgrohe | Gühring | Josera | Amann | ELSPRO | TIB Chemicals | END-Armaturen | Marantec | profine | Protektor | rose plastic | Prodinger | Schweizer Salinen | Diebold Nixdorf | Driventic | WashTec | Filtration Group ![Process of a B2B project in six phases from analysis to support](/wAssets-ecoplan/img/agentur/agentur-projekt-treppe-schritt-fuer-schritt.svg) Process of a B2B project in six phases from analysis to support ## The people behind ECOPLAN ![Martin Rommel, Founder and Managing Director](/wAssets-ecoplan/img/weblication/wThumbnails/martin-rommel-db336612-d38ce587@ll.png) Martin Rommel ### Martin Rommel **Founder and Managing Director** Dipl.-Betriebswirt with academic focus areas in marketing, sales, logistics, and IT. Martin Rommel is responsible for marketing, sales, and HR at ECOPLAN and brings 35 years of experience with marketing, sales, and service processes in industrial companies. ![Marc Ring, Managing Director](/wAssets-ecoplan/img/weblication/wThumbnails/marc-ring-klein-05ed99d3-d38ce587@ll.png) Marc Ring ### Marc Ring **Managing Director** Dipl.-Informatiker, studied applied computer science at Goethe University Frankfurt and Fulda University of Applied Sciences. Marc Ring is responsible for architecture, consulting, and service and brings 35 years of experience in IT architecture, software product development, and project management for industrial processes. ![Sebastian Ehrling, Prokurist](/wAssets-ecoplan/img/weblication/wThumbnails/se_klein-b2acfa04-d38ce587@ll.jpg) Sebastian Ehrling ### Sebastian Ehrling **Prokurist** Sebastian Ehrling is responsible for product and service development and brings 20 years of experience in software product development, project management, and industrial processes. Project inquiry ## Get to know ECOPLAN Tell us about your project, your goals, and your system landscape. **Simply fill out the form. We will get back to you within 2 business days.** If you would rather talk directly, book an appointment with us. You will receive an initial expert assessment and concrete approaches for implementation, in 30 minutes by video conference. [Book a call directly](/en/contact/book-a-call.php) ## FAQ – Frequently asked questions ### Since when has ECOPLAN existed, and what does the company focus on? ECOPLAN was founded in July 1993 and has delivered B2B e-commerce since 1998 and AI applications since 2024. Since 2010, the company has focused exclusively on B2B. ECOPLAN has completed over 500 B2B projects. ### Who leads ECOPLAN, and where is the company based? The managing directors are Martin Rommel and Marc Ring. The company is headquartered in Künzell near Fulda in Hesse. ### What principles does ECOPLAN follow in B2B projects? ECOPLAN works according to six principles: ERP-first, meaning direct use of the data and processes of the leading systems; consistent integration; standard over custom development; efficiency; mastering complex requirements; and long-term thinking in operations and updates. ### What services does ECOPLAN offer for B2B digitalization? ECOPLAN combines analysis, consulting, conceptual design, implementation, integration, rollout, and support into end-to-end digital solutions. The focus is on sales, service, and after sales for industrial companies and manufacturers. ### What solutions and system integrations does ECOPLAN deliver? ECOPLAN delivers B2B web shops, customer portals, product catalogs, PunchOut, order automation, spare parts service, AI applications, the AI service bot, and agentic commerce. It integrates ERP systems such as SAP, Microsoft Dynamics, Infor, abas, proALPHA, and Oracle, as well as PIM, CRM, DMS, and e-procurement. ### Since when has ECOPLAN worked on AI and agentic commerce? ECOPLAN has delivered AI applications since 2024, applying its process, data, and integration expertise to sales, service, and after sales. This includes integrating AI agents with enterprise systems, including via MCP.